Currency in GBP
Last close As at 09/06/2023
▲ 0.50 (1.04%)
Ebiquity is a leading, independent global media consultancy, working for over 70 of the world’s 100 leading brands to optimise their media investments.
The shifting dynamics of the major social media and tech platforms, along with fundamental changes in privacy and data usage, make it all the more important that brands and advertisers understand their marketing effectiveness. New channels such as TikTok and Advanced TV and the growth of commerce media increase the need for independent guidance in navigating optimising and benchmarking marketing spend. The complexity of the media market provides a supportive backdrop to Ebiquity’s offering, designed to help brand owners optimise the efficiency of their marketing spend.
Forecast net debt (£m)
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Ebiquity reported strong FY22 results, with revenue and operating profits increasing in line with expectations. The acquisitions of US-based MMi and Swedish-based Media Path in FY22 significantly scale Ebiquity’s potential revenue base, while productisation, efficiency gains and the transition to a common technology platform give a clear path to improving margins. Following Alan Newman’s retirement, Ebiquity’s new CFO is Julia Hubbard, joining from Foundries.io, a global SaaS business. She was previously CFO at 7digital and Amino Technologies and will be at the group’s upcoming capital markets day, on 25 May.
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