Freelancer — Adapting to challenges

Freelancer (ASX: FLN)

Last close As at 24/08/2026

AUD0.15

0.01 (3.45%)

Market capitalisation

AUD68m

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Research: TMT

Freelancer — Adapting to challenges

Freelancer’s H126 results highlighted the benefits of diversification, with the strong performance of Escrow.com and Loadshift partially compensating for technical issues that reduced gross marketplace volume (GMV) in the core marketplace. Group GMV was 31% higher y-o-y while revenue declined 12% reflecting the lower proportion of higher take rate marketplace business and fx headwinds. We have revised our forecasts to reflect better performance by Escrow.com, weaker volumes (albeit improving) in the Freelancer marketplace and reduced costs across the group.

Written by

Katherine Thompson

Director

Software and comp services

H126 results

3 August 2026

Price AUD0.105
Market cap AUD47m

Net cash/(debt) at end H126

AUD17.9m

Shares in issue

450.9m
Free float 18.0%
Code FLN
Primary exchange ASX
Secondary exchange OTC
Price Performance
% 1m 3m 12m
Abs (11.8) (36.4) (66.0)
52-week high/low AUD0.3 AUD0.1

Business description

Freelancer is an Australian company, operating one of the world’s largest online marketplaces for freelancers. Its marketplace division has two business units, and the company also owns Escrow.com.com, which is a large transactions processor.

Next events

Q326 update

October

Analyst

Katherine Thompson
+44 (0)20 3077 5700

Freelancer is a research client of Edison Investment Research Limited

Note: Adjusted EBIT is after depreciation and interest charges associated with capitalised leases and excludes unrealised FX gains or losses, share-based payments, exceptional items and other depreciation. PBT and diluted EPS are normalised and exclude amortisation of acquired intangibles, exceptional items and share-based payments.

Year end Revenue (AUDm) EBIT (adj) (AUDm) PBT (AUDm) EPS (AUc) P/E (x)
12/24 51.0 0.8 (1.2) (0.26) N/A
12/25e 53.2 2.0 3.4 0.49 21.3
12/26e 49.4 0.9 1.3 0.18 58.7
12/27e 54.5 4.1 3.9 0.58 18.0

H1: Revenue -12%, small adjusted operating loss

In H126, Freelancer reported group GMV growth of 30.9% (Freelancer -14.4%, Escrow.com +39.0%), a revenue decline of 12.5% (Freelancer -20.5%, Escrow.com +15.1%) and an adjusted operating loss of A$0.3m. End-H126 cash was A$17.9m. We have reduced our revenue forecasts to reflect weaker marketplace GMV partially offset by stronger Escrow.com GMV. For normalised profit estimates, revenue declines are more than offset by higher gross margins and a reduced operating cost base in FY26 and FY27.

H2 focus: Return marketplace to growth

Management’s focus in H226 is to return the Freelancer marketplace to growth by resolving the various technical issues. We highlight that fixing the long-standing payments acceptance issue has the potential to improve conversion. Both Escrow.com and Loadshift are performing well; the goal is to expand Escrow.com verticals and product adoption and to improve Loadshift monetisation and enterprise workflows while exploring international expansion. At a group level, cost savings have been identified, and the company expects to improve productivity and customer outcomes through the use of AI.

Valuation: Marketplace turnaround is key

A reverse discounted cash flow analysis implies that the market is factoring in only low-single-digit revenue growth and margins for the group over FY28–35. With strong performance in Escrow.com and an already high take rate for the Freelancer marketplace, we view reversal of the core marketplace GMV declines as the key driver of revenue growth. Factoring in 5% revenue growth per year from FY28 to FY35 and growing the EBITDA margin to 18% by FY35 results in a valuation of A$0.36/share, significantly above the current share price. Catalysts for the share price include improved customer acquisition, retention rates and project sizes in the core marketplace, enterprise contract wins, growing Loadshift GMV and a growing contribution from customers in new verticals for Escrow.com.

Review of H126 results

Exhibit 1 summarises financial performance in H126 and revenue, GMV and take rate performance in Q226.

For the first time, the company has split out the performance within the Freelancer division to show the core marketplace and Loadshift separately (Exhibit 2). Loadshift made up more than 25% of divisional H126 GMV and 11% of revenue.

Freelancer reported mixed financial performance in H126. Group GMV increased 30.9% y-o-y, driven by strong growth at Escrow.com and continued expansion at Loadshift. However, revenue declined 12.5% as lower activity in the higher-take-rate Freelancer marketplace more than offset growth in the lower-take-rate Escrow.com business. The stronger Australian dollar also reduced reported growth: management noted that revenue declined by only 2.6% in US dollar terms, reflecting the group’s high exposure to US dollar-denominated revenue (c 70% of group revenue).

The divergence between GMV and revenue was most evident at Escrow.com. Escrow.com GMV increased 39.0% (54.6% in constant currency, cc) and revenue rose 15.1% (27.7% cc), but the take rate declined from 1.63% to 1.35% as larger, lower-fee transactions made up a greater share of activity. Within the combined Freelancer division, which includes the core marketplace and Loadshift, GMV fell 14.4% and revenue declined 20.5%. Core Freelancer marketplace GMV fell 20.3% (11.7% cc) and revenue declined 23.2% (15.0% cc), reflecting lower project activity and conversion following tighter security controls, disruption to organic search traffic and weaker payment acceptance. Loadshift partly offset this, with GMV up 9.6% and revenue up 12.2%.

Q226 saw group GMV increase by 49.7% y-o-y, supported by a 61.6% increase in Escrow.com only partially offset by a 13.7% decline in the Freelancer division. Revenue declined 12.6%, with Freelancer division revenue down 20.1% and Escrow.com revenue up 11.5%. The group take rate consequently fell to 3.8% from 6.4%, reflecting both the shift in mix towards Escrow.com and a lower Escrow.com take rate of 1.25% compared with 1.81% in Q225.

Gross profit declined 10.4% y-o-y, although the gross margin increased by 2.0 percentage points to 87.3%, supported by the increased contribution from Escrow.com, where cost of sales is relatively fixed. Employee expenses declined 4.4%, but higher administrative, marketing and occupancy costs meant the group moved to an adjusted operating loss of A$0.3m from a profit of A$1.8m in H125. The statutory loss before tax was A$1.8m, including a A$2.4m non-cash impairment of non-core digital assets (writing down goodwill related to the Warrior Forum business acquired in 2014) and an A$0.9m foreign exchange gain. Operating cash outflow was A$0.5m, and period-end cash declined to A$17.9m from A$22.9m at December 2025. The group remained debt-free, with net cash after lease liabilities of A$10.3m.

Freelancer marketplace: Fixing technical issues

In Q126, the marketplace saw a 20% y-o-y decline in GMV due to three issues. One of those issues has been resolved (recruiter volumes down due to the transfer of the function to Manila), while the problems caused by the other two continued through Q226.

  • Security enhancements created friction for returning users. The roll-out of two-factor authentication in late 2025 created friction for returning users, particularly for longer-term users with legacy account configurations. Settings were optimised in Q226 to minimise unnecessary friction while maintaining strong control over fraud.
  • Organic search volumes down. In late 2025, the company migrated substantially all site traffic to content delivery network (CDN)-based caching infrastructure to address high automated crawler activity, particularly from AI training and scraping agents. As part of this process, rate-limiting controls were applied to Google crawler traffic, which inadvertently affected legitimate indexation and reduced organic referral traffic. The increased prominence of AI-generated search summaries is also likely to have contributed to lower search volumes. The company has restored stability, and traffic is now above the level it was at before the de-indexation began, with project volumes now increasing. The company has engaged an SEO specialist with further recovery targeted in H226.

During Q226, the company became aware of an additional issue relating to payment gateways. Payment gateways sit between the purchaser of a service (client or freelancer) and the merchant (Freelancer), processing payments according to card network or alternative payment method rules. The issue was made up of two elements:

  1. A merchant ID consolidation at one of its rest-of-world gateways caused some stored cards to stop working for returning customers. Because Freelancer usage is intermittent rather than monthly, the problem was not immediately obvious. Management identified the issue in mid-May and began redirecting payment traffic to healthier gateways, but it reduced transaction activity during H126. Management indicated that the affected gateway represented up to US$0.4m of payment volume per month.
  2. The incident exposed a broader, long-standing weakness in Freelancer’s payment routing. Its adaptive system had routed cards between gateways based on cost and apparent acceptance rates. However, some gateways did not support particular card types or regional networks. Sending these cards to unsuitable gateways appears to have caused the gateways to reduce acceptance more generally. As a result, some rest-of-world gateways achieved acceptance rates of only c 30%, compared with more than 85% at Freelancer’s healthier US and Australian gateways.

Management is now separating traffic more precisely by country, currency, device and payment method. Measures include shifting volume away from underperforming gateways, introducing local acquiring in India and adding Google Pay for Android. Management believes this should improve conversion for existing customers and could also generate incremental revenue in countries where payment acceptance has historically been weak.

Ongoing product development

During Q226, the marketplace launched a redesigned homepage and vertical-specific landing pages to improve customer acquisition, project posting and conversion. The business is also introducing AI-powered search, matching and ranking signals to help customers more easily identify relevant freelancers based on their demonstrated skills and past project history.

Loadshift: Continued growth

Loadshift passed 1bn kilometres of freight posted since inception. The business generated record media coverage of Australia’s fuel crisis, which helped position the platform as an industry authority. It also increased its presence at sector events and reported stronger marketplace activity, including growth in completed loads.

Product development focused on improving liquidity, conversion and enterprise use cases. Releases included redesigned carrier onboarding, a 48-hour listing refresh, ‘post on behalf’ functionality and an enterprise dashboard. Loadshift also introduced a map-based view that enables users to locate available trucks, assess capacity and book directly, while its bridge to the public telephone network enables privacy-protected in-app calling. Management said early testing of embedded calling had produced a fivefold increase in volume in the test area and expects the feature to reduce off-platform activity, improve tracking and security and lift award rates.

Further priorities include strengthening enterprise workflows, improving monetisation and progressing expansion into other countries, with management in discussions with a potential international partner.

Escrow.com: Significant volume growth in H126

Escrow.com continued to expand its role in high-value online transactions during H126, with activity across established verticals such as domain names (GMV +56% y-o-y to US$255.2m) and IPv4 addresses (GMV +70% to US$34.7m) and a growing contribution from wholesale electronics, including servers, CPUs, GPUs and other data centre equipment. Management expects wholesale electronics to become the platform’s second-largest vertical.

Product development is focused on shortening transaction times and improving the user experience. Escrow.com progressed new banking integrations, including real-time payments and faster matching of incoming funds, introduced default disbursement functionality and released Escrow 2.0 to early-access users. A broader rollout of the redesigned interface is planned, which management expects to support faster product development and make the platform easier to use.

Outlook and changes to estimates

Management believes that the principal issues affecting the Freelancer marketplace have been identified and are being addressed. The group has implemented cost efficiencies and AI initiatives to improve operating leverage in H226 and into FY27.

We have revised our forecasts to reflect weaker GMV in the Freelancer marketplace, assuming that volumes will continue to be down year-on-year for the rest of FY26, albeit improving on a sequential basis, before returning to growth in FY27. For Escrow.com, we have increased our volume assumptions and reduced the take rate to 1.45% from 1.65%, reflecting mix and a greater number of high-value transactions that attract a lower rate. This results in an upgrade to our Escrow.com revenue estimates. We have used a higher gross margin of 85% (up from 83.5%) for H226 and FY27 reflecting this mix. We have reduced our operating cost assumptions for H226 and FY27 due to the cost measures being undertaken.

Overall, company adjusted operating profit increases from A$0.5m to A$0.9m in FY26 and increases from A$2.1m to A$4.1m in FY27. As a reminder, adjusted operating profit includes the depreciation and interest related to lease payments but excludes other depreciation, share-based payments, fx gains/losses and the impairment charge. Normalised net income, an Edison measure that excludes share-based payments and exceptional items, increases from A$0.1m to A$0.8m in FY26 and from A$1.2m to A$2.6m in FY27.

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This report has been commissioned by Freelancer and prepared and issued by Edison, in consideration of a fee payable by Freelancer. Edison Investment Research standard fees are £60,000 pa for the production and broad dissemination of a detailed note (Outlook) following by regular (typically quarterly) update notes. Fees are paid upfront in cash without recourse. Edison may seek additional fees for the provision of roadshows and related IR services for the client but does not get remunerated for any investment banking services. We never take payment in stock, options or warrants for any of our services.

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