AI strategy

How Edison uses AI in investment research

Edison’s investment research is written and signed by named analysts. AI tools are used only to support defined tasks such as summarising, transcription, data organisation, formatting and distribution. They do not determine investment conclusions, forecasts or valuations.

“Edison’s research is created by sharp humans, not smart machines. Our AI policy exists to keep it that way.”

Generative AI can produce text, audio, structured data and other content from written instructions. Edison uses these tools to improve the clarity, efficiency, accessibility and distribution of its research, without replacing human expertise or judgement.

Edison Group is an independent, issuer-paid equity investor relations firm authorised and regulated by the Financial Conduct Authority, firm reference number 462261. This commercial relationship is disclosed in the relevant research.

This policy applies to content published on edisongroup.com and distributed through Edison’s research channels.

Is Edison’s research written by AI or by humans?

Edison’s research is written by humans.

Every relevant research report is written and signed by a named analyst. This includes initiation and outlook notes, updates, flash notes, sector and thematic reports, factsheets, investor presentations and valuations.

The investment thesis, financial model, valuation judgements and conclusions are the responsibility of the named analysts. The same principle applies to Edison TV interviews and other audiovisual formats: human experts remain responsible for the content.

Research is subject to human editorial, supervisory and compliance controls under Edison’s published research principles. AI is not the final reviewer or decision-maker.

Can AI change what an Edison report concludes?

No.

AI tools may support tasks including:

• organising data;
• supporting analysis workflows;
• summarising information;
• generating or refining language;
• transcribing audio and video;
• improving narrative clarity;
• identifying investor trends and behaviours; and
• editorial formatting.

Responsibility for every conclusion, forecast, valuation and analytical judgement rests with Edison’s analysts and the people who review and publish the content. AI-assisted outputs are reviewed by humans before publication.

Why does Edison use AI?

Edison uses AI to make its research clearer, more accessible and easier to distribute.

These tools can improve efficiency and help adapt existing research into formats that investors can consume more easily. They do not replace the expertise, investigation, analysis or judgement of Edison’s analysts.

How does Edison use AI to distribute its research?

AI tools may help present analyst-produced research in different formats.

Examples include:

• a structured summary of a research report;
• a narrated audio version of a written note; and
• a transcript of a video or podcast.

The underlying analysis and conclusions remain unchanged. AI supports the format and distribution, not the investment judgement.

Does Edison upload confidential or non-public information to AI tools?

No.

Edison does not input, share or expose client data, personal data, non-public company information, inside information or confidential information to generative AI services that may use that information to train their models.

Edison works only with AI platforms that meet enterprise-level security and privacy standards. Its use of AI complies with applicable data protection laws and internal confidentiality controls.

Any research involving material that is not publicly available is handled outside automated AI workflows.

Does using AI affect Edison’s independence?

No.

AI tools play no part in deciding the analytical conclusions, forecasts or valuations of an Edison report. Those judgements remain the responsibility of Edison’s named human analysts.

Edison’s editorial and compliance controls apply to AI-assisted content just as they apply to other published content. The use of AI does not change Edison’s responsibility for the integrity, independence or quality of its research.

Still have questions or comments about how Edison uses AI? Write to

enquiries@edisongroup.com.

This policy will be reviewed and updated as Edison’s use of AI tools evolves.
Last reviewed: June 2026