Global Fashion Group — Improving profit trend continues in Q126

Global Fashion Group (FSE: GFG)

Last close As at 05/08/2026

EUR0.44

0.01 (1.38%)

Market capitalisation

EUR101m

More on this equity

Research: Consumer

Global Fashion Group — Improving profit trend continues in Q126

Global Fashion Group’s strategy of focusing on higher-quality customers continued to drive an improvement in profitability and cash consumption in Q126, albeit the start of the year is typically the seasonally smallest period from a financial perspective. The improvement in profitability and cash is more encouraging when placed in the context of the more challenging macroeconomic and geopolitical environment and anticipated weaker revenue in the period. We make no changes to our estimates and the valuation remains at a significant discount to peers.

Written by

Russell Pointon

Director of Content, Consumer and Media

Retail

Q126 results

30 April 2026

Price €0.50
Market cap €114m

Net cash/(debt) at 31 March 2026 (including IFRS 16 liabilities of €49.2m from 31 December 2025)

€36.5m

Shares in issue

228.4m
Free float 41.5%
Code GFG
Primary exchange FSE
Secondary exchange N/A
Price Performance
% 1m 3m 12m
Abs 15.5 63.9 66.7
52-week high/low €0.6 €0.2

Business description

Global Fashion Group is a leading online fashion and lifestyle destination with three e-commerce platforms across nine countries in Australia and New Zealand (THE ICONIC), Latin America (Dafiti) and South-East Asia (ZALORA).

Next events

H126 results

13 August 2026

Q326 results

4 November 2026

Analysts

Russell Pointon
+44 (0)20 3077 5700
Chloe Wong
+44 (0)20 3077 5700

Global Fashion Group is a research client of Edison Investment Research Limited

Note: EBITDA, PBT and EPS are normalised before share-based payments and exceptional items.

Year end Revenue (€m) EBITDA (adj) (€m) PBT (€m) EPS (€) EV/EBITDA (x)
12/24 743.5 (20.5) (74.0) (35.19) N/A
12/25 679.8 9.3 (52.6) (22.73) 43.2
12/26e 693.2 21.4 (24.5) (11.67) 3.6
12/27e 703.9 33.7 (12.7) (6.07) 2.3

A clear focus on quality

The focus on quality customers is evident in the overall improvement in order frequency (+1.9% yo-y) and average order value (+5.2%, helped by inflation and regional mix), offset by fewer active customers (-4.8%) and fewer orders (-7.7%). The positive trend in order frequency has been in place for three consecutive quarters. Management had previously flagged Q126’s revenue would decline year-on-year given this focus, weaker consumer confidence in its most important markets and the positive comparative from Q125. On a constant currency basis, net merchandise value declined by 3% and revenue by 4.3%, with the gap due to the dynamics of MarketPlace, Platform Services and Retail revenue on the income statement. This dynamic also helped deliver a 50bp increase in gross margin, with increases in Latin America and South-East Asia offsetting the decline in Australia and New Zealand due to the introduction of the loyalty programme. In absolute terms, gross profit declined by c €3m versus Q125 but the ongoing opex efficiencies helped to deliver a c €5m improvement in both the adjusted EBITDA loss to €5.3m, and EBIT loss to €17.7m. The absolute improvement in normalised free cash flow consumption to c €10m was even better than the improvement in profitability, helped by working and fixed capital investment.

FY26 guidance reiterated

Given the company’s financial seasonality, with profit generation skewed to H2 and Q4 specifically, there should be no real surprise that the financial guidance for FY26 has been reiterated. However, management highlighted that recent strength in the Australian dollar and Brazilian real is more supportive than when the guidance was set with the FY25 results. We make no changes to our estimates.

Valuation: Discount to peers despite momentum

The positive momentum in profitability has driven a strong share price performance in recent months. Despite this, the valuation remains at a significant discount to the fashion e-commerce peers with median EV/EBITDA multiples for FY26 and FY27 of 7.0x and 4.6x.

General disclaimer and copyright

This report has been commissioned by Global Fashion Group and prepared and issued by Edison, in consideration of a fee payable by Global Fashion Group. Edison Investment Research standard fees are £60,000 pa for the production and broad dissemination of a detailed note (Outlook) following by regular (typically quarterly) update notes. Fees are paid upfront in cash without recourse. Edison may seek additional fees for the provision of roadshows and related IR services for the client but does not get remunerated for any investment banking services. We never take payment in stock, options or warrants for any of our services.

Accuracy of content: All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable, however we do not guarantee the accuracy or completeness of this report and have not sought for this information to be independently verified. Opinions contained in this report represent those of the research department of Edison at the time of publication. Forward-looking information or statements in this report contain information that is based on assumptions, forecasts of future results, estimates of amounts not yet determinable, and therefore involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of their subject matter to be materially different from current expectations.

Exclusion of Liability: To the fullest extent allowed by law, Edison shall not be liable for any direct, indirect or consequential losses, loss of profits, damages, costs or expenses incurred or suffered by you arising out or in connection with the access to, use of or reliance on any information contained on this note.

No personalised advice: The information that we provide should not be construed in any manner whatsoever as, personalised advice. Also, the information provided by us should not be construed by any subscriber or prospective subscriber as Edison’s solicitation to effect, or attempt to effect, any transaction in a security. The securities described in the report may not be eligible for sale in all jurisdictions or to certain categories of investors.

Investment in securities mentioned: Edison has a restrictive policy relating to personal dealing and conflicts of interest. Edison Group does not conduct any investment business and, accordingly, does not itself hold any positions in the securities mentioned in this report. However, the respective directors, officers, employees and contractors of Edison may have a position in any or related securities mentioned in this report, subject to Edison's policies on personal dealing and conflicts of interest.

Copyright 2026 Edison Investment Research Limited (Edison).

Australia

Edison Investment Research Pty Ltd (Edison AU) is the Australian subsidiary of Edison. Edison AU is a Corporate Authorised Representative (1252501) of Crown Wealth Group Pty Ltd who holds an Australian Financial Services Licence (Number: 494274). This research is issued in Australia by Edison AU and any access to it, is intended only for "wholesale clients" within the meaning of the Corporations Act 2001 of Australia. Any advice given by Edison AU is general advice only and does not take into account your personal circumstances, needs or objectives. You should, before acting on this advice, consider the appropriateness of the advice, having regard to your objectives, financial situation and needs. If our advice relates to the acquisition, or possible acquisition, of a particular financial product you should read any relevant Product Disclosure Statement or like instrument.

New Zealand

The research in this document is intended for New Zealand resident professional financial advisers or brokers (for use in their roles as financial advisers or brokers) and habitual investors who are “wholesale clients” for the purpose of the Financial Advisers Act 2008 (FAA) (as described in sections 5(c) (1)(a), (b) and (c) of the FAA). This is not a solicitation or inducement to buy, sell, subscribe, or underwrite any securities mentioned or in the topic of this document. For the purpose of the FAA, the content of this report is of a general nature, is intended as a source of general information only and is not intended to constitute a recommendation or opinion in relation to acquiring or disposing (including refraining from acquiring or disposing) of securities. The distribution of this document is not a “personalised service” and, to the extent that it contains any financial advice, is intended only as a “class service” provided by Edison within the meaning of the FAA (i.e. without taking into account the particular financial situation or goals of any person). As such, it should not be relied upon in making an investment decision.

United Kingdom

This document is prepared and provided by Edison for information purposes only and should not be construed as an offer or sol icitation for investment in any securities mentioned or in the topic of this document. A marketing communication under FCA Rules, this document has not been prepared in accordance with the legal requirements designed to promote the independence of investment research and is not subject to any prohibition on dealing ahead of the dissemination of investment research.

This Communication is being distributed in the United Kingdom and is directed only at (i) persons having professional experience in matters relating to investments, i.e. investment professionals within the meaning of Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005, as amended (the "FPO") (ii) high net-worth companies, unincorporated associations or other bodies within the meaning of Article 49 of the FPO and (iii) persons to whom it is otherwise lawful to distribute it. The investment or investment activity to which this document relates is available only to such persons. It is not intended that this document be distributed or passed on, directly or indirectly, to any other class of persons and in any event and under no circumstances should persons of any other description rely on or act upon the contents of this document.

This Communication is being supplied to you solely for your information and may not be reproduced by, further distributed to or published in whole or in part by, any other person.

United States

Edison relies upon the "publishers' exclusion" from the definition of investment adviser under Section 202(a)(11) of the Investment Advisers Act of 1940 and corresponding state securities laws. This report is a bona fide publication of general and regular circulation offering impersonal investment-related advice, not tailored to a specific investment portfolio or the needs of current and/or prospective subscribers. As such, Edison does not offer or provide personal advice and the research provided is for informational purposes only. No mention of a particular security in this report constitutes a recommendation to buy, sell or hold that or any security, or that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person.

London │ New York │ Frankfurt

20 Red Lion Street

London, WC1R 4PS

United Kingdom

More on Global Fashion Group

View All

Latest from the Consumer sector

View All Consumer content

Research: Investment Companies

Seraphim Space Investment Trust — Equity raise to fuel new spacetech opportunities

Capitalising on the strong performance in 2025 and growing investor interest in the spacetech theme, Seraphim Space Investment Trust (SSIT) announced on 27 April an equity raise through a placing and a retail offer via RetailBook of new C shares (subject to shareholder approval at the general meeting on 6 May 2026) to pursue further investment opportunities. The trust is a rare listed, pure-play spacetech vehicle, with a portfolio of 24 holdings, predominantly private growth-stage companies, all of which offer dual-use applications (over 70% of the portfolio is primarily focused on defence). Its portfolio is becoming increasingly mature; its top 10 holdings reported a fair-value-weighted average annual revenue growth rate of 79% and were held at an average gross multiple of invested capital of 2.3x at end-December 2025. We also note that SSIT’s manager expects more than 85% of its end-2025 portfolio by value to be EBITDA profitable in 2026.

Continue Reading
Cookie Policy Overview
Edison Group

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping us understand which section of the website you find more interesting and useful. See our Cookie Policy for more information.

Strictly necessary and functional

These cookies are used to deliver our website and content. Strictly necessary cookies relate to our hosting environment, and functional cookies are used to facilitate social logins, social sharing and rich-media content embeds.

Advertising

Advertising Cookies collect information about your browsing habits such as the pages you visit and links you follow. These audience insights are used to make our website more relevant.

Performance

Performance Cookies collect anonymous information designed to help us improve the site and respond to the needs of our audiences. We use this information to make our site faster, more relevant and improve the navigation for all users.