artnet |
Advertising growth remains key |
Six-month report |
Retail |
25 August 2016 |
Share price performance
Business description
Next events
Analysts
artnet is a research client of Edison Investment Research Limited |
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H116 group revenues were slightly ahead of the prior year in both US dollar and euro terms, helped by continued growth in artnet News, where revenues were up 17% despite weaker Q2 advertising performance. Reduced losses from Auctions and the benefit of lower costs within the Price Database segment helped drive an 11% uplift in group contribution margin, partially offset by increased central expenses. Stronger operating cash flow drove higher net cash, which at end June was €0.9m, from €0.5m at the year-end. Our FY16e and FY17e forecasts are unchanged.
Year end |
Revenue (€m) |
PBT* |
EPS* |
DPS |
P/E |
Yield |
12/14 |
13.9 |
(0.1) |
(6.3) |
0.0 |
N/A |
N/A |
12/15 |
17.3 |
0.9 |
15.7 |
0.0 |
15.0 |
N/A |
12/16e |
18.4 |
1.4 |
18.5 |
0.0 |
12.7 |
N/A |
12/17e |
19.8 |
1.9 |
23.7 |
0.0 |
9.9 |
N/A |
Note: *PBT and EPS are normalised, excluding amortisation of acquired intangibles, exceptional items and share-based payments.
Mixed market, but online growth strong
The art market had a mixed start to 2016, with a resurgence in Chinese interest and activity but a sharp downturn in investment in the US. The latest survey from ArtTactic shows some recovery in expectations in the US and Europe, but with a wide divergence of views. The continuing positive trajectory of the online segment is not in doubt. While the overall art market declined in 2015, online sales grew 24% to US$3.3bn as behavioural barriers kept coming down, with Hiscox/ArtTactic suggesting this section of the market could grow to US$9.6bn by 2020. This rate of growth is in line with projections for growth in other online luxury segments.
Forecast progress for FY16
Our FY16e numbers are consistent with company guidance for revenues of €18-19m and post-tax profits of €0.9-1.2m, based on current exchange rates (also unchanged from our previous report). This scenario assumes little change in the underlying revenues from the Price Database or the Gallery Network segment, with growth coming primarily from increased advertising (albeit that the Q216 advertising revenues were notably softer than expected) and from Auction House Partnerships. June’s revamp of artnet News in should drive more traffic (and thereby advertising revenues), while a new pricing structure and additional products should help drive an improved result from Price Database into FY17.
Valuation: Remains well below peers
Online e-commerce and web content businesses are currently valued at 1.8x trailing 12-month (TTM) EV/revenues and 22x TTM EV/EBITDA. Quoted art segment stocks trade on a slightly higher revenue multiple at 2.1x, but sharply lower EV/EBITDA of 13.1x, reflecting the market’s view on the quality of their earnings. artnet’s share price sits at a further discount, on 9.7x EV/EBITDA, partly reflecting uncertainty over the likely resolution of the French copyright dispute.
Advertising to pick up in H216
While overall forecasts for the year are unchanged, the mix in the first half-year figures diverged from our model due to a weaker advertising performance in Q216, where revenues fell 22% year-on-year. Revenue and contribution margin by segment are shown in the exhibits below.
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Exhibit 1: Half-yearly revenue |
Exhibit 2: Half-yearly contribution margin |
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Source: Company accounts |
Source: Company accounts |
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Exhibit 1: Half-yearly revenue |
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Source: Company accounts |
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Exhibit 2: Half-yearly contribution margin |
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Source: Company accounts |
artnet Price Database remains the largest segment by revenue and contribution. A strong Q216, +4% year-on-year, showed the first benefits of a new email drive, while prospects for the second half are helped by subscription price increases, for more tailored packages and increased added value. Investment is also being made into the Analytics Reports to improve their market traction. Advertising revenues within the segment were down. The Galleries segment showed a small (2%) revenue decline, reflecting fewer memberships in the previous period, although the figure has now started to climb again. A new Gallery Network portal is scheduled for H216, which should help recruitment in a sector that the latest ArtTactic report has identified as being increasingly willing to use online channels. Auction House Partnerships are also steadily gaining ground.
The Auctions segment had a busier first half than last year in terms of the number of lots sold, but at lower prices than the comparative period (on stable Buyers’ and Sellers’ premiums). A new consignment strategy has been put in place to help lift the value of individual lots, while investment continues in building up the team in anticipation of growing revenues. The FY16e outturn for News will be weighted, as normal, to Q4, as advertising revenues pick-up in the run-up to Christmas. The content continues to drive traffic, now running at a monthly average of 2.2 million visitors, with the revamp in June designed to pick up more on trending topics which in turn should attract more affiliates to the site.
Sales expenses were up 17% year-on-year but marketing costs were curtailed, giving an overall reduction of 6% while general and administrative expenses increased 7%. Product development also ticked back 5%, partly due to timing.
Our unchanged FY16e numbers show a top line increase of 6%, with an increasing weighting towards advertising in the mix, along with good control of costs, helping EBITDA move ahead by 44%, with further progress in FY17e
Ongoing court proceedings
The group continues to seek legal remedies regarding the alleged copyright infringement in France, where the Court of Cassation rejected artnet’s appeal on a procedural point in a pre-trial hearing. The same case was rejected by the German courts in May 2016, leading to the release of a €150k provision in the half-year accounts. Management’s view is that the amount now provided (€0.8m) remains sufficient to cover the possible penalty and associated costs in France, but that no payment is likely in 2016.
Exhibit 3: Financial summary
€m |
2014 |
2015 |
2016e |
2017e |
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31-December |
IFRS |
IFRS |
IFRS |
IFRS |
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PROFIT & LOSS |
||||||
Revenue |
|
|
13.91 |
17.28 |
18.36 |
19.83 |
Cost of Sales |
(5.57) |
(5.96) |
(6.09) |
(6.48) |
||
Gross Profit |
8.34 |
11.32 |
12.27 |
13.35 |
||
EBITDA |
|
|
0.25 |
1.19 |
1.71 |
2.18 |
Operating Profit (before amort. and except.) |
|
|
0.06 |
0.94 |
1.47 |
1.94 |
Intangible Amortisation |
(0.65) |
(0.23) |
(0.23) |
(0.23) |
||
Exceptionals |
(1.49) |
0.00 |
0.00 |
0.00 |
||
Other |
0.00 |
0.00 |
0.00 |
0.00 |
||
Operating Profit |
(2.08) |
0.71 |
1.24 |
1.71 |
||
Net Interest |
(0.12) |
(0.04) |
(0.02) |
(0.00) |
||
Profit Before Tax (norm) |
|
|
(0.06) |
0.91 |
1.44 |
1.94 |
Profit Before Tax (IFRS) |
|
|
(2.20) |
0.67 |
1.21 |
1.71 |
Tax |
(0.84) |
(0.03) |
(0.41) |
(0.62) |
||
Profit After Tax (norm) |
(0.90) |
0.87 |
1.03 |
1.32 |
||
Profit After Tax (FRS 3) |
(3.04) |
0.64 |
0.80 |
1.09 |
||
Average Number of Shares Outstanding (m) |
5.55 |
5.55 |
5.55 |
5.55 |
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EPS - normalised fully diluted (c) |
|
|
(6.3) |
15.7 |
18.5 |
23.7 |
EPS - (IFRS) (c) |
|
|
(54.7) |
11.5 |
14.4 |
19.6 |
Dividend per share (c) |
0.0 |
0.0 |
0.0 |
0.0 |
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Gross Margin (%) |
60% |
66% |
67% |
67% |
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EBITDA Margin (%) |
2% |
7% |
9% |
11% |
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Operating Margin (before GW and except.) (%) |
0% |
5% |
8% |
10% |
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BALANCE SHEET |
||||||
Fixed Assets |
|
|
2.33 |
2.33 |
2.23 |
2.05 |
Intangible Assets |
0.65 |
0.51 |
0.60 |
0.61 |
||
Tangible Assets |
1.36 |
1.46 |
1.27 |
1.08 |
||
Investments |
0.32 |
0.36 |
0.36 |
0.36 |
||
Current Assets |
|
|
2.29 |
2.66 |
2.95 |
3.75 |
Stocks |
0.00 |
0.00 |
0.00 |
0.00 |
||
Debtors |
0.82 |
1.27 |
1.36 |
1.47 |
||
Cash |
1.18 |
0.99 |
1.20 |
1.89 |
||
Other |
0.29 |
0.39 |
0.39 |
0.39 |
||
Current Liabilities |
|
|
(4.30) |
(3.90) |
(3.89) |
(3.92) |
Creditors |
(3.81) |
(3.49) |
(3.64) |
(3.80) |
||
Short term borrowings |
(0.49) |
(0.41) |
(0.25) |
(0.12) |
||
Long Term Liabilities |
|
|
(0.56) |
(0.39) |
(0.39) |
(0.39) |
Long term borrowings |
(0.25) |
(0.07) |
(0.07) |
(0.07) |
||
Other long term liabilities |
(0.31) |
(0.32) |
(0.32) |
(0.32) |
||
Net Assets |
|
|
(0.22) |
0.69 |
0.89 |
1.49 |
CASH FLOW |
||||||
Operating Cash Flow |
|
|
(0.05) |
0.21 |
0.81 |
1.38 |
Net Interest |
(0.05) |
(0.01) |
(0.02) |
(0.00) |
||
Tax |
(0.01) |
(0.02) |
(0.37) |
(0.56) |
||
Capex |
(0.17) |
(0.03) |
(0.05) |
(0.05) |
||
Acquisitions/disposals |
0.00 |
0.00 |
0.00 |
0.00 |
||
Other |
(0.10) |
0.01 |
0.00 |
0.00 |
||
Dividends |
0.00 |
0.00 |
0.00 |
0.00 |
||
Net Cash Flow |
(0.38) |
0.16 |
0.37 |
0.77 |
||
Opening net debt/(cash) |
|
|
(0.59) |
(0.45) |
(0.50) |
(0.87) |
HP finance leases initiated |
0.23 |
0.00 |
0.00 |
0.00 |
||
Other |
0.00 |
(0.10) |
0.00 |
0.06 |
||
Closing net debt/(cash) |
|
|
(0.45) |
(0.50) |
(0.87) |
(1.70) |
Source: Company accounts, Edison Investment Research
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