Fiona Orford-Williams

Fiona joined Edison as an analyst in 2004, initially covering a broad consumer remit, before narrowing her focus to the media sector. Her core professional interest lies in articulating the narrative around a company’s strategy and how it fits into a broader industry context, informed by financial analysis.

Prior to joining Edison, Fiona had an extensive career on the buyside, first as an analyst at Sun Alliance, and later as a Director and fund manager at Moorgate Investment Management / Martin Currie and Gerrard / Old Mutual. She specialised in UK smaller companies and ethical fund management.

Outside of work, Fiona is a violinist, performing regularly for audiences in London and elsewhere. She is also an actor and dancer.