Orexigen’s decision to shift its US marketing focus from healthcare providers to consumers appears to be paying dividends as there has been a significant rebound in Contrave prescriptions since the launch of the patient-centric campaign. Outside of the US, progress continues as the product has launched in 13 countries, with another 10 expected by the end of the year, including Italy, where Orexigen just signed a local commercial and distribution partner.
Written by
Orexigen Therapeutics |
Contrave comeback |
Financial update |
Pharma & biotech |
19 April 2017 |
Share price performance
Business description
Next events
Analysts
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Orexigen’s decision to shift its US marketing focus from healthcare providers to consumers appears to be paying dividends as there has been a significant rebound in Contrave prescriptions since the launch of the patient-centric campaign. Outside of the US, progress continues as the product has launched in 13 countries, with another 10 expected by the end of the year, including Italy, where Orexigen just signed a local commercial and distribution partner.
Year |
Revenue ($m) |
PBT* |
EPS* |
DPS |
P/E |
Yield |
12/15 |
24.5 |
(67.3) |
(5.24) |
0.0 |
N/A |
N/A |
12/16 |
33.7 |
(138.1) |
(9.73) |
0.0 |
N/A |
N/A |
12/17e |
85.8 |
(132.0) |
(8.55) |
0.0 |
N/A |
N/A |
12/18e |
151.8 |
(81.1) |
(5.14) |
0.0 |
N/A |
N/A |
Note: *PBT and EPS are normalized, excluding amortization of acquired intangibles, exceptional items and share-based payments.
Consumer campaign drives growth
A shift from Takeda’s healthcare provider-focused marketing to a campaign focused on consumers (although with continued detailing of high prescribing physicians) has yielded a dramatic increase in prescriptions. Orexigen is now guiding for projected total prescription share of Contrave in the US obesity market to be between 7.8-8.5% in 2017, up from 7-8% previously.
Gross-to-net deductions continue to decrease
Gross-to-net deductions represented 58% of sales in Q4, down from 64% in Q3 and 67% in Q2, due to changes in Orexigen’s savings card program and a greater mix of prescriptions paid for by commercial payers. As coverage continues to improve, we expect this discount to approach 50% in 2018/19.
International launches progress
Contrave, which is known as Mysimba in most international markets, has now launched in 13 countries, including South Korea, Spain and Poland. Launches in the UK, Ireland, Cyprus and Greece are expected in Q217. Also, due to a recently signed commercial and distribution agreement with Bruno Farmaceutici, a launch in Italy is expected in Q417 (as well as five additional countries through other partners).
Valuation
We are increasing our valuation from $106m ($7.25/share) to $193m ($12.70/share), mainly due to increasing our US sales estimates, rolling forward our forecasts, slightly lower R&D spending assumptions and the fact that some large expenses are behind it. This was mitigated by increased SG&A spending assumptions in the longer term, lower short-term OUS revenue expectations as well as lower net cash. As our overall operating spending assumptions have increased, our estimate for Orexigen’s financing requirement is now $90m through to 2020 (previously $70m).
Contrave consumer campaign conquers
Since the beginning of its direct-to-consumer (DTC) campaign there has been a significant increase in prescriptions to people new to Contrave (see Exhibit 1) and a discernable rebound in its overall share of the US obesity market (see Exhibit 2) according to IMS prescription data provided by the company.
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Exhibit 1: New-to-brand prescriptions (NBRx) |
Exhibit 2: Contrave share of total US obesity market |
|
|
|
Source: Orexigen, IMS |
Source: Orexigen, IMS |
|
Exhibit 1: New-to-brand prescriptions (NBRx) |
|
|
Source: Orexigen, IMS |
|
Exhibit 2: Contrave share of total US obesity market |
|
|
Source: Orexigen, IMS |
This DTC focus is diametrically opposed to the marketing strategy that Takeda employed while it was in charge with Contrave marketing in the US. Outside the sales expense from the sales representatives, Takeda spent 100% of its marketing budget on marketing to healthcare providers and none on consumers. Unfortunately, when doctors see a patient is overweight they will simply note and mention the patient should lose weight while not discussing therapeutic options, often due to lack of time. The DTC focus increases the chance that this discussion will be had, as patients will bring it up themselves. Other than prescriptions, other metrics, such as find a doctor searches and website visits, demonstrate the success of the shift to consumers (see Exhibit 3).
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Exhibit 3: Patient activation metrics |
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Source: Orexigen, Google Analytics, McKesson |
Besides increased Contrave prescriptions, Orexigen is benefiting from increased net revenue per prescription as its gross-to-net deductions are decreasing due to changes in its savings card program and a greater mix of prescriptions paid for by commercial payers. As the gross-to-net discount for Contrave as a whole has improved to 58% (down sequentially from 64% in Q3 and 67% in Q2), for every $1 in the wholesale acquisition cost (WAC), the company realizes $0.42, up 16.7% from Q3 and 27% from Q2. As coverage continues to improve, we expect this discount to approach 50% in 2018/19.
International launches continue
Contrave, which is known as Mysimba in most international markets, has now launched in 13 countries (see Exhibit 4), including South Korea, Spain and Poland. Launches in the UK, Ireland, Cyprus and Greece are expected in Q217. Also, due to a recently signed commercial and distribution agreement with Bruno Farmaceutici, a launch in Italy is expected in Q417 (as well as Serbia by Valeant and certain Middle Eastern countries by Biologix FZCO). Orexigen’s goal is to sign additional deals covering 10-20 countries in H117.
Exhibit 4: Upcoming ex-US launches
Country |
Partner |
Launch date |
Notes |
South Korea |
Kwangdong |
Q216 |
|
Czech Republic |
Valeant |
Q416 |
|
Slovakia |
Valeant |
Q416 |
|
Hungary |
Valeant |
Q416 |
|
Poland |
Valeant |
Q416 |
|
Romania |
Valeant |
Q416 |
|
Spain |
ROVI |
Q117 |
|
Bulgaria |
Valeant |
Q117 |
|
Estonia |
Valeant |
Q117 |
|
Lithuania |
Valeant |
Q117 |
|
Latvia |
Valeant |
Q117 |
|
Croatia |
Valeant |
Q117 |
|
Slovenia |
Valeant |
Q117 |
|
Greece |
Valeant |
Q217e |
|
Cyprus |
Valeant |
Q217e |
|
UK |
Consilient Health |
Q217e |
|
Ireland |
Consilient Health |
Q217e |
|
Italy |
Bruno |
Q417e |
|
Serbia |
Valeant |
Q417e |
|
Saudi Arabia |
Biologix FZCO |
Q417e |
Regulatory submission expected Q217 |
Kuwait |
Biologix FZCO |
Q417e |
Regulatory submission expected Q217 |
Lebanon |
Biologix FZCO |
Q417e |
Regulatory submission expected Q217 |
UAE |
Biologix FZCO |
Q417e |
Regulatory submission expected Q217 |
Canada |
Valeant |
2018e |
Regulatory submission Q117 |
Australia |
Valeant |
2018e |
Regulatory submission expected Q217 |
Turkey |
Valeant |
2018e |
Regulatory submission expected Q2/Q3 2017 |
South Africa |
Valeant |
2018e |
Regulatory submission expected Q317 |
Source: Orexigen
Valuation
We are increasing our valuation from $106m ($7.25/share) to $193m ($12.70/share), mainly due to increasing our US sales estimates due to a strong rebound in Contrave prescriptions (our peak sales estimates have increased from $277m to $329m), rolling forward our forecasts, slightly lower R&D spending assumptions and the fact that some large expenses are behind it. This was mitigated by increased SG&A spending assumptions in the longer term, lower short-term OUS revenue expectations as well as lower net cash.
Exhibit 5: Orexigen valuation
Product |
Launch |
Peak sales ($m) |
Royalty rate |
NPV ($m) |
rNPV/share ($) |
|
Contrave US |
Oct-14 |
329 |
100% |
1,525 |
100.12 |
|
Contrave W. Europe |
2016 |
118 |
30% |
184 |
12.12 |
|
Contrave C. and E. Europe |
2016 |
27 |
37.5% |
46 |
3.03 |
|
Contrave S. Korea |
2016 |
15 |
37.5% |
21 |
1.38 |
|
Contrave ROW |
2017 |
15 |
37.5% |
24 |
1.60 |
|
PV costs inc taxes |
(1,635) |
(107.37) |
||||
Net cash, including restricted |
28 |
1.83 |
||||
Overall valuation (per share based on 15.2m shares outstanding) |
193 |
12.70 |
||||
Source: Edison Investment Research
Financials
For Q416, Orexigen reported revenue of $13.9m, up from $7.0m in Q316, which was a quarter in which Takeda sold Contrave for one month and Orexigen the other two. Total operating expenses were $48.7m and it had a net loss of $24.6m. It exited the quarter with $194.0m in cash, restricted cash and marketable securities and $166.2m in debt (down from $200.9m in debt in Q316 due to an open-market purchase and retirement of approximately $35m of its debt). The restricted cash is associated with the convertible senior secured notes due in 2020, which require the company to hold $90m in restricted cash until the end of Q117 and $40m until the end of Q217.
We have increased our US revenue assumptions for 2017 and beyond but also reduced our 2017 OUS revenue expectation due to conservative commentary from the company on its quarterly conference call. Our revenue expectations for 2017 have therefore been reduced from $87.3m to $85.8m. We have also reduced our 2017 R&D spending assumption from $47.2m to $38.0m due to lower than expected R&D spending in 2016. Finally, we have increased our SG&A expectations from $119.9m to $157.3m due to the higher than expected run rate in Q416. As our overall operating spending assumptions have increased our financing requirement is now $90m through 2020 (previously $70m) and we continue to expect profitability in 2021. The company has recently announced a $20m at-the-market offering facility through Cantor Fitzgerald and may use that in the near future to raise equity capital.
Exhibit 6: Financial summary
$000s |
2012 |
2013 |
2014 |
2015 |
2016 |
2017e |
2018e |
|||
Year end 31 December |
US GAAP |
US GAAP |
US GAAP |
US GAAP |
US GAAP |
US GAAP |
US GAAP |
|||
PROFIT & LOSS |
||||||||||
Revenue |
|
|
3,428 |
3,428 |
55,521 |
24,459 |
33,709 |
85,768 |
151,843 |
|
Cost of Sales |
0 |
0 |
0 |
0 |
(7,995) |
(18,556) |
(27,733) |
|||
Gross Profit |
3,428 |
3,428 |
55,521 |
24,459 |
25,714 |
67,212 |
124,110 |
|||
Research and development |
(73,680) |
(56,748) |
(57,412) |
(40,750) |
(38,023) |
(38,023) |
(41,825) |
|||
Selling, general & administrative |
(19,987) |
(23,878) |
(28,639) |
(43,762) |
(118,583) |
(157,268) |
(158,840) |
|||
EBITDA |
|
|
(90,552) |
(77,292) |
(30,669) |
(60,276) |
(134,627) |
(128,392) |
(76,876) |
|
Operating Profit (before GW and except.) |
|
|
(90,239) |
(77,198) |
(30,530) |
(60,053) |
(130,892) |
(128,079) |
(76,556) |
|
Intangible Amortisation |
0 |
0 |
0 |
0 |
(3,307) |
(5,769) |
(5,769) |
|||
Exceptionals/Other |
0 |
0 |
0 |
0 |
77,229 |
0 |
0 |
|||
Operating Profit |
(90,239) |
(77,198) |
(30,530) |
(60,053) |
(56,970) |
(133,848) |
(82,325) |
|||
Net Interest |
145 |
(473) |
(6,995) |
(7,219) |
(7,228) |
(3,948) |
(4,498) |
|||
Other (includes change in fair value of warrants) |
0 |
0 |
0 |
(39) |
39,807 |
0 |
0 |
|||
Profit Before Tax (norm) |
|
|
(90,094) |
(77,671) |
(37,525) |
(67,272) |
(138,120) |
(132,026) |
(81,053) |
|
Profit Before Tax (FRS 3) |
|
|
(90,094) |
(77,671) |
(37,525) |
(67,311) |
(24,391) |
(137,795) |
(86,822) |
|
Tax |
0 |
0 |
0 |
(1,376) |
(133) |
0 |
0 |
|||
Deferred tax |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
|||
Profit After Tax (norm) |
(90,094) |
(77,671) |
(37,525) |
(68,648) |
(138,253) |
(132,026) |
(81,053) |
|||
Profit After Tax (FRS 3) |
(90,094) |
(77,671) |
(37,525) |
(68,687) |
(24,524) |
(137,795) |
(86,822) |
|||
Average Number of Shares Outstanding (m) |
70.7 |
96.5 |
11.8 |
13.1 |
14.6 |
15.4 |
15.8 |
|||
EPS - normalised fully diluted ($) |
|
|
(1.27) |
(0.80) |
(3.17) |
(5.24) |
(9.73) |
(8.55) |
(5.14) |
|
EPS - FRS 3 ($) |
|
|
(1.27) |
(0.80) |
(3.17) |
(5.24) |
(9.73) |
(8.55) |
(5.14) |
|
Dividend per share (c) |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|||
BALANCE SHEET |
||||||||||
Fixed Assets |
|
|
260 |
1,839 |
1,655 |
2,694 |
79,940 |
89,196 |
83,453 |
|
Intangible Assets |
0 |
0 |
0 |
0 |
76,061 |
85,292 |
79,523 |
|||
Tangible Assets |
83 |
630 |
857 |
1,284 |
1,044 |
1,069 |
1,095 |
|||
Other |
177 |
1,209 |
798 |
1,410 |
2,835 |
2,835 |
2,835 |
|||
Current Assets |
|
|
138,894 |
178,282 |
211,326 |
233,895 |
224,461 |
112,510 |
66,930 |
|
Stocks |
0 |
0 |
1,198 |
10,802 |
23,193 |
23,193 |
23,193 |
|||
Debtors |
0 |
0 |
2,571 |
6,828 |
1,102 |
1,102 |
1,102 |
|||
Cash |
137,403 |
176,996 |
205,537 |
214,011 |
103,993 |
82,047 |
36,467 |
|||
Other |
1,491 |
1,286 |
2,020 |
2,254 |
96,173 |
6,168 |
6,168 |
|||
Current Liabilities |
|
|
(25,114) |
(22,853) |
(29,714) |
(32,241) |
(65,360) |
(65,360) |
(65,360) |
|
Creditors |
(25,114) |
(22,853) |
(29,714) |
(32,241) |
(65,360) |
(65,360) |
(65,360) |
|||
Short term borrowings |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
|||
Long Term Liabilities |
|
|
(38,571) |
(115,406) |
(160,923) |
(170,970) |
(178,842) |
(198,277) |
(217,747) |
|
Long term borrowings |
0 |
(80,031) |
(83,908) |
(88,129) |
(166,179) |
(186,179) |
(206,179) |
|||
Other long term liabilities |
(38,571) |
(35,375) |
(77,015) |
(82,841) |
(12,663) |
(12,098) |
(11,568) |
|||
Net Assets |
|
|
75,469 |
41,862 |
22,344 |
33,378 |
60,199 |
(61,931) |
(132,725) |
|
CASH FLOW |
||||||||||
Operating Cash Flow |
|
|
(68,342) |
(70,817) |
26,828 |
(54,473) |
(109,713) |
(116,613) |
(65,421) |
|
Net Interest |
0 |
0 |
(3,119) |
0 |
0 |
0 |
0 |
|||
Tax |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
|||
Capex |
0 |
(640) |
(246) |
(538) |
(330) |
(338) |
(347) |
|||
Acquisitions/disposals |
0 |
0 |
0 |
0 |
(63,504) |
(15,000) |
0 |
|||
Financing |
58,270 |
1,337 |
2,734 |
64,259 |
188 |
0 |
0 |
|||
Dividends |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
|||
Other |
0 |
29,682 |
(1,533) |
(3,843) |
(15,424) |
90,005 |
188 |
|||
Net Cash Flow |
(10,072) |
(40,438) |
24,664 |
5,405 |
(188,783) |
(41,946) |
(65,580) |
|||
Opening net debt/(cash)* |
|
|
(147,593) |
(137,403) |
(96,965) |
(121,629) |
(125,882) |
62,186 |
104,132 |
|
HP finance leases initiated |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
|||
Exchange rate movements |
0 |
0 |
0 |
29 |
715 |
0 |
0 |
|||
Other |
(118) |
0 |
0 |
(1,181) |
0 |
0 |
(0) |
|||
Closing net debt/(cash)* |
|
|
(137,403) |
(96,965) |
(121,629) |
(125,882) |
62,186 |
104,132 |
169,712 |
|
Source: Orexigen Therapeutics accounts, Edison Investment Research. Note: *Not including restricted cash, which is shown in ‘other’.
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