MGI – Media and Games Invest — executive interview

MGI – Media and Games Invest — executive interview

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In this interview, filmed at the company’s recent capital markets day, MGI – Media and Games Invest CEO Remco Westermann talks about the trading conditions over the group’s first half year and what this means for its full year prospects. He discusses the fundamental shifts in the adtech market as personal identifiers are withdrawn, and what opportunities this opens for MGI, including those with connected TV. Remco also outlines his medium-term ambitions for the group.

MGI – Media and Games Invest is an advertising software platform with strong first-party games content, operating mainly in North America and Europe. It has a leading position in mobile supply-side platforms and, through the addition of demand-side capability, also offers full vertical integration in programmatic advertising on a cross-platform basis.

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