Associated equity: Media and Games Invest
Media and Games Invest is an advertising software platform with strong first-party games content. It mainly operates in North America and Europe. Organic growth is supplemented with acquisitions and the group has bought more than 35 companies and assets in the past six years.
Media and Games Invest — 2 videos in collection
In this interview filmed at the group’s recent capital markets day, Media and Games Invest CEO Remco Westermann describes the transition of the group’s strategy and how it is placed within the adtech landscape. He talks through how the group is building across the demand side as well as supply, and the benefits of its first-party data resource from the games offering. We also discuss the group’s move of domicile from Malta to Sweden.