Media and Games Invest’s CEO, Remco Westermann, and CFO, Paul Echt, introduce MGI, a Xetra/Frankfurt-listed, free-to-play games and marketing business. Following the acquisition of the remaining minorities in gamigo (the company’s principal games subsidiary) over the last few months, a clearer, more streamlined business has emerged. Together they discuss the impact of COVID-19 on the business and the games industry, the implications of the gamigo buyout for MGI and what it might mean for the future of the group, and why they feel that leveraging the balance sheet is an appropriate way to fund the group’s M&A strategy.
Media and Games Invest (Xetra: M8G) is a fast-growing games and media company, following a ‘buy, integrate, build and improve’ M&A strategy. Its principal subsidiaries include gamigo (online games), ReachHero (media influencer), Applift (mobile advertising) and PubNative (mobile advertising).