Maximising engagement with retail investors through leveraging AI and digital marketing

Retail investors now hold 38% of directly held US equities, yet many investor relations (IR) strategies are struggling to keep pace. In this breakout session, Edison’s executive director Neil Shah and Euroland IR’s chief product and technology officer Akshay Coppa discuss how to bridge this growing engagement gap. They explore the challenges of reaching retail audiences, including resource constraints, compliance and measuring return on investment and explain how AI can make corporate content more accessible and provide insight into what investors are seeking. Finally, they consider how companies can build a retail investor engagement strategy and ensure their perspective is heard during activist campaigns.

Learn why burying reports in unindexed PDFs makes your company invisible to AI, which is increasingly the first place retail investors look, and how to ensure your official IR content is actually discoverable.

Watch the full session to discover how to transform your retail engagement strategy using the latest digital and AI tools.