Britvic – executive interview

Published on 10 December 2020

Britvic is a soft-drink company with headquarters in the UK. It also has operations in Brazil, France and selected other EU markets. The company has a strong portfolio of its own brands, including Robinsons, Tango, J2O, drench, MiWadi, Ballygowan and Teisseire. In Great Britain and Ireland, Britvic also produces and sells a number of PepsiCo’s famous soft drinks brands under exclusive agreements with PepsiCo.

Britvic’s strategy has evolved as consumer tastes and preferences have changed. The strategy builds on previous pillars and revolves around building local favourites and global premium brands; flavouring billions of water occasions; healthier people, healthier planet; and innovation to access new spaces.

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