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Bull, Bear & Beyond – Borussia Dortmund: executive interview: Advertising

Bull, Bear & Beyond – Borussia Dortmund: executive interview: Advertising

Borussia Dortmund — 6 videos in collection

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In the third interview, Borussia Dortmund’s advertising revenue is the focus. Advertising, or sponsorship income, is the second most important revenue stream for the company, at 30% of the total in FY24. Thomas talks about the structure of the relationships with the various types of sponsors, how the company develops relationships with the sponsors and the growth drivers of sponsorship income.

Listen on your preferred podcast player below:

About Bull, Bear & Beyond: Each episode features candid conversations with senior executives and from our own team of experts from across industries, exploring strategy, innovation, and the opportunities shaping their markets and 60-second pieces are a compressed summary of content designed to convey our message in a single, easily shareable hit.

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