Meet Merkle: Dentsu International’s growth engine

Published on 24 February 2021

Why is Merkle, 30% of Dentsu International’s revenues, such a ‘fast current’. Craig Dempster, Global CEO at Merkle, reveals how its ‘proof in performance’ is set to help the agency take even more market share.

About Merkle: Merkle is a leading data-driven performance marketing agency, part of the Dentsu International network. The company specialises in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. The company was set up in 1990 and is recognised as a global leader in ‘people-based marketing’.

Find out more about Dentsu Group (4324:TYO) in the latest initiation report here.

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