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Inside Pathos Communications: Meet the team behind the customer journey

Inside Pathos Communications: Meet the team behind the customer journey

Pathos Communications — 2 videos in collection

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This video takes us inside Pathos Communications to meet the team behind its customer journey, from identifying prospective clients to building longer-term relationships. Filmed in Dubai, Oliver Haslam speaks with Mark Hivert, director of growth, Sarah Davey, director of new clients, and Robert Blease, director of client success, about how their teams work together and how the business is adapting as it grows.

The discussion explores how Pathos uses data to identify SMEs with a story to tell, assesses their suitability for mainstream media coverage and develops initial engagements into longer-term PR relationships. Drawing on a database of almost 500,000 companies that have expressed an interest in PR, the team explains how it connects prospective clients with relevant services. Looking ahead, they discuss expanding relationships with publishers, podcast networks and TV stations, broadening the product range and introducing more specialised roles to support continued growth.

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