Aston Martin Lagonda – Getting under the hood with director of investor relations, Charlotte Cowley

Published on 29 June 2021

Over the last year, Aston Martin Lagonda’s share price has risen from 1,060p to 1,862p. In this video, Aston Martin’s director of investor relations, Charlotte Cowley, gives us an overview of this global British brand. Charlotte reveals that 90% of Aston Martins built are still in existence, showing the love and care that customers have for the car. Charlotte gives an overview of the Project Horizon efficiency plan, how the DBX SUV range (which has been a key driver of investor interest) is doing, the transformational agreement with Mercedes Benz, the company’s much healthier financial position after last year’s refinancing, Aston Martin’s electrification strategy and how the re-entry of Formula One is leading to increased brand recognition for Aston Martin. The group’s medium-term targets position this as a growth and efficiency story for investors and are a key tipping point as the group is expected to move from cash burn to cash generation in FY23. Charlotte also tells us the sale price of the most expensive Aston Martin.

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