YouGov is a global research data and analytics group, with over 9.5m online panellists across 42 countries. It offers a complementary data-led suite of products and services including YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and custom research.
YouGov’s year-end update indicates that performance has been in line with expectations and it has yet to see any material impact from COVID-19. Our estimates are unchanged ahead of results on 6 October. Data Products remains the main driver, notably in its more established UK and US markets, as brands keep close track of their standing with customers. The group’s wide spread of sector verticals will have been helpful, with strong tech and e-commerce offsetting weaker retail performance. YouGov’s share price has recovered from the initial pandemic mark-down, with the rating now reflecting its premium growth and strong market positioning.
YouGov’s highly and explicitly permissioned panellist-based model puts it in a strong position to be able to gauge the direct and indirect effects of COVID-19 on individuals and families across its operating geographies. Some more traditional market research companies have struggled to transition their data gathering techniques while maintaining the integrity of their data. Advertising-related spend is under pressure, but news media and governments globally are closely monitoring the effects of the slow release from lockdown.