YouGov is an international data and analytics group offering a data-led suite of products and services including YouGov BrandIndex, YouGov Profiles, YouGov Omnibus and custom research.
YouGov continues to develop its data, platform and tools to address significant opportunities to embed in clients’ workflows, particularly within the marketing segment. Its new five-year growth plan to FY23 targets doubling group revenue and operating margin and achieving a CAGR of over 30% for EPS. YouGov’s pre-close trading update indicated FY19 revenue and profit ‘comfortably ahead’ of market expectations, with a particularly strong performance from Data Products & Services. Custom Research also continues to outperform the sector. US and UK markets, where the group is well established, remain in strong growth and new markets such as Canada and Mexico have been added to the reach. Our forecasts do not yet reflect this latest positive trading update.
Global MR continues to go through an extended period of change, fuelled by vast quantities of data leading to a proliferation of tools to manipulate it. This has brought influential new players to the market, some from the tech angle, but also global consultancy majors, and from in-house teams at client companies. The GDPR has altered the system of consumer consent. YouGov’s highly permissioned, first party data model provides a competitive advantage, including over tech companies such as Facebook and Google.