Mirriad Advertising creates new revenue streams for content producers and distributors by creating new advertising inventory in content. Its patented AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced.
Investment summary
Mirriad Advertising has the potential to build a substantial advertising business, additive and complementary to the current ecosystem, using its innovative technology to embed imagery seamlessly into video content in film, episodic, music, and social media. It is building traction with major platforms and entertainment companies, agencies and brand owners, and its two-year exclusive contract with Tencent in China is clear validation. COVID-19 has slowed conversion of discussions into revenue-generating deals, but market disruption may make it easier to cut-through and we expect progress on this front in H2.
The quantity of entertainment content being consumed globally is increasing as devices proliferate, choices on use of leisure time shift and the platforms delivering those choices multiply. With heavy competition between streaming platforms, new revenue sources that do not detract from the viewer experience are an attractive proposition. For brands and agencies, this represents an opportunity to deliver messages to relevant audiences, in a brand-safe environment. The attraction for the music sector, with live performance currently in abeyance, is compelling.
