Executive interview – Mirriad Advertising

Executive interview – Mirriad Advertising

Associated equity: Mirriad Advertising

Edison Investment Research is terminating coverage on Mirriad Advertising. Please note you should no longer rely on any previous research or estimates for this company. All forecasts should now be considered redundant.

Previously published reports can still be accessed via our website.

Mirriad Advertising — 6 videos in collection

In this video, Mirriad Advertising‘s CEO, Stephan Beringer, gives an update on the company’s progress around the world. He highlights the strong levels of demand seen in the US at the end of last year that have carried through into this year. He outlines the company’s entry into the Canadian market, including a partnership with the largest TV and digital media company in Canada. He also discusses Mirriad’s entry into Japan, the world’s third-largest advertising market, via a collaboration with Japanese TV network Fuji TV.

Mirriad generates new revenue for content producers and distributors by creating new advertising inventory in content. Its patented AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Its market-first solution seamlessly integrates with existing subscription and advertising models and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad operates in the US, Europe and China.

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