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Despite a challenging backdrop, reflected in broadly flat revenue versus the prior year, Virgin Wines has made great progress on profitability, with gross profit up 8%, adjusted EBITDA up 59% and move into profit at the PBT level, following losses last year. At the operational level, gaining new customers remains challenging but the company highlights increased new customer conversion rates, lower cancellation rates and lower cost per acquisition. Operating costs were helped by lower fulfilment costs, improved warehouse accuracy and the cost optimisation programme. Current trading is in line with market expectations and the company is focusing on customer acquisition in FY25.
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