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Bull, Bear & Beyond – Borussia Dortmund: executive interview: TV marketing deal

Bull, Bear & Beyond – Borussia Dortmund: executive interview: TV marketing deal

Borussia Dortmund — 3 videos in collection

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In the second interview, we discuss Borussia Dortmund’s TV marketing revenue. TV marketing is the company’s most important revenue stream, at c 40% of the group total, and over the long term has provided strong growth, a CAGR of c 15% in FY05–24. We focus on how the Bundesliga’s broadcasting rights compare with the other major European leagues, the opportunities for developing Bundesliga rights and the visibility and predictability of the broadcasting rights for all the competitions in which Borussia Dortmund participates.

Listen on your preferred podcast player below:

About Bull, Bear & Beyond: Each episode features candid conversations with senior executives and from our own team of experts from across industries, exploring strategy, innovation, and the opportunities shaping their markets and 60-second pieces are a compressed summary of content designed to convey our message in a single, easily shareable hit.

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