Main menu
Edison Group
  • Home
  • Sparks
  • Equities

    Equities

    View All Equities

    Equities by Sector

    Percheron Therapeutics

    MCap

    AUD9m

    Last close

    AUD0.01

    ▲ 0.00 (25.00%)

    Metals One

    MCap

    —

    Last close

    GBP0.01

    ▲ 0.18 (19.44%)

    Chosa

    MCap

    SEK84m

    Last close

    SEK1.06

    ▲ 0.16 (17.78%)

  • Sectors

    Sectors

  • Thematics

    Thematics

    View All Thematics

    Latest

  • Audiovisual

    Audiovisual

    View All Audiovisual

    Latest

Bull, Bear & Beyond – Borussia Dortmund: executive interview: Advertising

Bull, Bear & Beyond – Borussia Dortmund: executive interview: Advertising

Borussia Dortmund — 3 videos in collection

More on this equity

In the third interview, Borussia Dortmund’s advertising revenue is the focus. Advertising, or sponsorship income, is the second most important revenue stream for the company, at 30% of the total in FY24. Thomas talks about the structure of the relationships with the various types of sponsors, how the company develops relationships with the sponsors and the growth drivers of sponsorship income.

Listen on your preferred podcast player below:

About Bull, Bear & Beyond: Each episode features candid conversations with senior executives and from our own team of experts from across industries, exploring strategy, innovation, and the opportunities shaping their markets and 60-second pieces are a compressed summary of content designed to convey our message in a single, easily shareable hit.

< Previous
Next >

You may also be interested in these:

Consumer

Bull, Bear & Beyond – Borussia Dortmund: executive interview: TV marketing deal

Consumer

Bull, Bear & Beyond – Borussia Dortmund: executive interview: Corporate and general