Edison Group & BRR Media launch video partnership
11th April 2024 – Edison Group & BRR Media are pleased to announce a joint initiative, aimed at ensuring all listed companies can deliver high quality investor video.
Filmed and animated content plays an increasingly important part of an investor’s research process. Both parties believe insightful videos with strong production values – that are also cost effective – are an essential part of capital market communications.
For the newly launched product set, Edison brings its award-winning investment content and team of analysts to the mix. BRR Media, its years of expertise in delivering live events throughout the financial calendar, as well as creating corporate videos.
Fraser Thorne, CEO of Edison Group said,
“A third of all time spent online is now spent watching video and 92% of all internet users watch at least one video per week, investors are no exception. [Stats source: https://www.webfx.com/blog/marketing/video-marketing-statistics] Video is now a vital form of communication in IR.
“This [industry-leading] partnership with BRR Media ensures our clients will be able to use the medium effectively and with total peace of mind. They can be sure Edison will continue deliver the brilliant knowledge to investors we are famous for. The partnership with BRR will provide our clients with another medium to tell their equity story, which can be integrated with our independent and market leading analysis.”
Scott Bannerman, Managing Director of BRR Media, said: “We’re excited to be working with Edison. They bring deep equity market knowledge and with it the ability to give investors the insight they need. We also look forward to the work we do together benefitting from the incremental reach afforded by Edison’s audience – to international professional investors and the well-informed retail investor base.
“Our team has all the skills and resources a listed company needs to make effective video content for investors.”
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For media enquiries, please contact:
Edison Group
Richard Morgan Evans, Juliette Alliata.
E: edison@sapiencecomms.co.uk
P: +44 203 327 8422
For all other enquiries, please contact:
Edison Group
Sukie Thomson, Director, Marketing
E: sthomson@edisongroup.com
About Edison:
Edison is a content-led IR business operating in all major capital markets. With its unique approach integrating analyst content, digital targeting and investor engagement, Edison has a proven history of increasing liquidity and valuations for its clients. By building bigger, better informed and more engaged audiences, Edison ensures its clients standout in the marketplace. Edison’s content is viewable by any investor, anywhere in the world.
For more information: www.edisongroup.com
Edison is authorised and regulated by the Financial Conduct Authority (FCA)
About BRR Media:
BRR Media helps companies and other organisations to create engaging live-streamed and pre-recorded content for online audiences. It brings its own in-house production expertise for events onsite or remote webcast projects – as well as flexible webcasting and technology platforms.
