Tradedoubler – executive interview

In this interview, Matthias Stadelmeyer, CEO of Tradedoubler, discusses industry dynamics across the company’s three business lines. In affiliate marketing, he outlines how LLM searches are driving a greater focus on content and media publishers. In influencer marketing, he highlights the dynamism of the industry and explains how brands and creators prefer to operate. Describing the company’s use of acquisitions to enter new markets, he provides more detail on Appiness, the app marketing business. He discusses Tradedoubler’s recently announced entry into the fast-growing retail media market, highlighting the potential to bring existing retailers and brands together to create a retail media network. Finally, he discusses the pros and cons of offering separate products as opposed to an integrated performance partnership platform.

While not covered in the interview, Tradedoubler has also recently launched Emna AI (currently in beta), which supports brand visibility in LLM-driven environments and enables brands to influence outcomes through its network of over 180,000 publishers.

Tradedoubler (Nasdaq Stockholm: TRAD) is a pioneer in performance-based digital marketing, operating in more than 90 countries with over 3,000 brands.