The MISSION Group – executive interview

Published on 22 November 2021

In this interview, James Clifton, CEO of The MISSION Group, discusses how the business has adapted as the economy has reopened post COVID-19 lockdowns. He highlights two recent developments at the group, the launch of the MISSION Brand Bonding Index and the acquisition of London-based agency Soul, before talking through current market trends.

The MISSION Group is a collective of creative integrated and specialist agencies, employing approximately 1,000 people in the UK, Europe, Asia and the United States.

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