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LightInTheBox Holding – executive interview

LightInTheBox Holding – executive interview

LightInTheBox Holding — 1 video in collection

More on this equity

In our interview with Suhai Ji, CFO of LightInTheBox Holding, he provides an overview of the company and explains how management’s change in strategy has led to an inflection in revenue growth and profitability. The company is now benefiting from two more positive trends following the successful launch of a number of new proprietary apparel brands and a refocusing of the legacy website to customisable and event-driven products. Regarding the proprietary brands, Suhai discusses the ambitions for future growth and how they will be scaled while managing profitability. With respect to the legacy website, he highlights how the change of focus provides a competitive edge in a highly competitive e-commerce market.

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