Executive interview – Treatt

Published on 20 February 2020

Treatt’s clean-label innovations continue to resonate with consumer demand for better-for-you/natural products, as consumers continue to look for premium beverage propositions with positive health connections. The key non-citrus categories of tea, health & wellness and fruit & vegetables are performing exceptionally well and the company has recently entered the coffee space, which is expected to provide further growth opportunities.

In this video, we interview Treatt CEO, Daemmon Reeve and CFO, Richard Hope. Daemmon Reeve opens with an overview of the business and the company’s latest innovation plans. He explains what drove the decision to enter the coffee space, why it is a sensible step, but also the challenges encountered. Richard Hope follows with an update on the US expansion and UK relocation. In addition to increased capacity, the UK relocation should accelerate Treatt’s partnership-based model with customers, hence allowing enhanced profitability.

Company description
Treatt provides innovative ingredient solutions from its manufacturing bases in Europe and North America, principally for the flavours and fragrance industries and multinational consumer goods companies, particularly in the beverage sector.

Share this with friends and colleagues