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Executive Interview – Taptica

Executive Interview – Taptica

Taptica is a mobile advertising company headquartered in Israel with offices in San Francisco, New York, Boston and Beijing. Taptica trades on the London Stock Exchange (AIM: TAP). It operates an end-to-end mobile advertising platform that helps brands reach their users from a wide range of mobile traffic sources, using a range of formats including video, social, native, and display. Its proprietary technology leverages big data and machine learning, which enables data-focused marketing solutions at scale. It works with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga.

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