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Executive interview – Softcat

Executive interview – Softcat

CEO Martin Hellawell explains Softcat’s three different lines of business: workplace computing, security & networking and datacentre infrastructure. He explains how the company’s recruitment and training policy has been key to its strong growth by enabling the company to differentiate itself through providing superior aftercare services. Mr Hellawell also discusses Softcat’s growth strategy via winning more business from existing customers and the headroom the company has to continue expanding its customer base. Finally, explains why the Softcat’s focus on higher value-added solutions enables it to command higher margins than its peers.

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