Over the past five years Greggs has transformed itself from a national bakery chain into a leading food-on-the-go retailer with over 1,850 shops. It is a significant way through a transformation programme of its national supply chain completing in 2020. Management defines four strategic pillars: (1) great-tasting freshly prepared food; (2) the best customer experience; (3) competitive supply chain; and (4) first-class support teams.
In this interview Richard Hutton, Finance Director reviews the ongoing strategic change process for the retail estate, product range and supply chain. He discusses how Greggs has managed the contrasting trading challenges of the current trading year and reflects on how strategy may develop into the future.