Executive Interview – appScatter

In this interview, Jason Hill, chief revenue officer of appScatter, provides an outline of the platform’s core capabilities. He describes the business uses of the platform and explains how, with its unique distribution to 50+ Android and iOS stores, app publishers can save considerable resources as well as increasing their reach and, ultimately, monetisation. He goes on to outline the vast and growing market opportunity, and the company’s SaaS business model. He also explains the group’s strategy following the recent public launch of the platform to convert a significant pipeline of registered interest to paying customers, and the benefits of launching a marketplace that will enable the integration of third-party software into the appScatter platform. Finally, Jason summarises the three key reasons why he believes investors should consider appScatter: its first mover advantage, the attractive and scalable business model, and the size and growth dynamic of the global app market.