In this interview, Nick Waters, who took over as CEO of Ebiquity in July 2020, appraises the attributes of the group and identifies the main commercial opportunities available that should enable it to resume top-line and margin growth. He outlines the strategy he is putting in place to harness those opportunities and the metrics by which management will judge its success. He concludes by summarising the outlook for the group. Ebiquity is a leading, tech-enabled, independent marketing and media consultancy. It helps many of the world’s biggest brands to leverage data and analytics to drive greater transparency in the marketing ecosystem, to create more impactful customer experiences and to deliver greater returns on marketing investment. Its long-term ambition is to be the leading independent adviser to the CMO.