Deep dive into artificial intelligence interview: ZOO Digital

In our latest Deep dive into artificial intelligence interview, we explore the nuances of where AI works well and where it does not for ostensibly similar tasks but within different markets – in this case, translation and localisation. Stuart Green is the CEO of ZOO Digital, a provider of technology-enabled services to the premium video entertainment providers. Stuart explains why, at a time when AI is already transforming some areas of the broader localisation market, significant human input is still needed to meet the quality, time to market and legal requirements of high-end video content providers. He discusses why creative talent is still required to deliver elements such as nuance, context and culture to maximise the appeal of expensive video productions across the globe, but also how ZOO is using AI and other technologies to improve time to market and efficiency. Additionally, Stuart discusses the implications of the actor strikes and AI usage for intellectual property rights.

ZOO Digital has recently published a white paper on AI in media localisation: Will robots take over the world of localisation?