ActiveOps — executive interview

Richard Jefferey, executive chairman of ActiveOps, outlines the company’s evolution, strategy and growth ambitions. He explains how ActiveOps’ Decision Intelligence platform sits at the intersection of transaction systems and human capital platforms, providing visibility into work allocation and productivity. The platform also supports transformation initiatives by delivering data-driven assurance for investments in workflow tools and AI. ActiveOps leverages desktop analytics and AI to dynamically adjust to process changes, reducing integration costs and risks. This approach positions the platform as a ‘central nervous system’ for enterprise operations. Growth plans are ambitious, targeting revenue growth from £40m to £100m, with EBITDA margin expansion from 8% to 25%. Key drivers include strong net revenue retention (117%), rapid new customer acquisition (up 300% year-on-year) and deeper penetration of existing accounts, which currently represent only 8–10% of the addressable market. The company also targets ecosystem partnerships, new sectors and selective acquisitions to add IP and blue-chip clients.

ActiveOps is an AIM-listed international workforce optimisation company, providing AI-powered SaaS solutions for decision intelligence, serving banking, insurance and business process outsourcing sectors.