£60.1m market cap

66p last close

The MISSION Group is a collective of integrated and specialist creative agencies, employing 1,150 people in the UK, Europe, Asia and the US.

Investment summary

Mission’s May trading update indicated signs of increasing activity among technology, healthcare and property clients, supplemented with some new business wins. The overall trading background remains difficult, but the group has adapted its ways of working relatively smoothly, with the benefit of earlier moves to centralise IT and support functions. Group agencies have also been doing some COVID-19-specific work and community support, including a promising wearable proximity monitor from Pathfindr, developed within Mission’s business incubator, fuse. Cost savings, including reduced salaries and non-payment of the FY19 final dividend, are helping preserve cash. Guidance and our forecasts remain withdrawn.

Y/E Dec
Revenue (£m)
PBT (£m)
EPS (fd) (p)
P/E (x)
P/CF (x)
2018A 77.6 11.3 9.2 8.5 7.8 4.7
2019A 81.0 12.2 10.2 9.0 7.3 5.3
2020E N/A N/A N/A N/A N/A N/A
2021E N/A N/A N/A N/A N/A N/A
Industry outlook

Marketing spend has been heavily affected by COVID-19. Projections published by the Advertising Association show UK advertising spend for FY20 down 16.7% vs 5.2% growth previously followed by a 13.6% bounce back in FY21. Q220 is anticipated to be down 39.1% with Q320 down 24.3%. However, the impact varies widely by advertising medium, sector and client. For some agencies and clients, the spur to creativity has boosted the impact of campaigns in a less crowded market.

Last updated on 03/07/2020
Share price graph
Balance sheet
Forecast net debt (£m) N/A
Forecast gearing ratio (%) N/A
Price performance
Actual (10.2) 7.3 (28.7)
Relative* (7.1) (7.0) (13.2)
52-week high/low 108.0p/36.0p
*% relative to local index
Key management
James Clifton CEO
Peter Fitzwilliam CFO

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