Ebiquity is a leading independent marketing and media consultancy, working for 70 of the world’s 100 leading brands to optimise their media investments.
FY19 results (delayed by the COVID-19 lockdown) were in line with expectations. The impact of the pandemic on the advertising sector is heavy, but far from uniform, with some verticals notably more resilient than others. Ebiquity’s leading market position equips it with the data to benchmark and advise. Careful cost management should mitigate some of the COVID-19-related trading impact, with the balance sheet remaining sound. Management guidance remains withdrawn. New CEO, Nick Waters, joins from Dentsu Aegis on 1 July. His experience there, and previously at Mindshare, should be a good fit, bringing the agency and holding company insight.
Accenture has acknowledged the inherent dilemma of both pitching for marketing contracts and simultaneously auditing their efficacy by announcing the intended closure of its media auditing practice from August. This increases the potential addressable market for EBQ for both regional and global consultancy accounts and accentuates the advantage of its independence. The group is increasingly focused on forward-looking advice and on those areas where its expertise can most effectively be leveraged, such as in analytics and digital.