Ebiquity is a leading independent marketing and media consultancy, working for 70 of the world’s 100 leading brands to optimise their media investments.
Ebiquity has postponed publication of its final results, in line with the FCA guidance. The trading update indicates the figures are as outlined in February’s period-end update, with year-end net debt at £5.8m. Committed facilities of £24m are in place, of which £14m was drawn down at the year-end. Guidance for FY20 has been withdrawn in light of the COVID-19 pandemic. The group’s clients, both locally and globally, are certain to be reining in their marketing spend, but are going to be keener than ever to ensure what they spend has the best return on investment.
Questions have been asked for some time in the industry regarding the ability of Accenture to be both pitching for marketing contracts and simultaneously auditing their efficacy. Accenture has now acknowledged this dilemma by announcing the intended closure of its media auditing practice. This will increase the potential addressable market for EBQ for both regional and global consultancy accounts and accentuates the advantage of its independence. The group is increasingly focused on forward-looking advice and on those areas where its expertise can most effectively be leveraged, such as in analytics and digital.