Ebiquity is a leading independent media and marketing consultancy with 18 offices globally. The company helps brands harness data, analytics and technology to improve the business impact of marketing investments. Its c 650 experts, data scientists, analysts and consultants advise 70 of the world’s 100 largest advertisers.
Ebiquity is now focused on building its business as an independent adviser to global advertisers on measuring and optimising their media spend. Ebiquity’s brief H1 trading update indicates the group is broadly on track to meet profit expectations for the year. Revenues may be a little lower than forecast, implying an improvement in operating margin. The cost overhang from the AdIntel disposal is now becoming less of a headwind and we anticipate profits recovering more strongly in FY20. The share price has recovered from April’s lows, but the group is still valued at a substantial discount to other smaller marketing services companies.
The marketing sector continues to undergo considerable change, driven at least in part by issues of accountability and transparency, with both marketers and agencies finding their business models challenged. A January 2019 ANA study found that only 29% of their 400-plus member marketers surveyed ranked the current level of trust between client-side marketers and advertising agencies as “high”. Ebiquity’s positioning as a leading independent media and marketing consultancy looks increasingly compelling.