Sparks

Zinc Media has announced a significant new commission for The Edge in the Middle East, an area where it has an established presence and which it had previously identified as a pillar of growth for the group. The project is described as being worth ‘multi-millions’ and is a cultural documentary for a large multi-national client in Saudi Arabia, won on the back of both The Edge’s extensive experience in delivering high quality content for brands, combined with the wider group’s capabilities across tech, platform, and marketing and distribution. The scale of the Saudi project carries it through to FY26. Coming on the back of significant recent wins in the broader entertainment space (including for owned-IP) and the BAFTA for Rob & Rylan, Zinc Media has strong momentum. Total FY25 revenue booked and expected to be recognised is up £3m to £30m since the last trading update at the end of April and is well ahead of prior year.