Sparks

Dotdigital has announced the acquisition of Alia Software, an AI‑driven on‑site conversion and list‑growth platform for a consideration of between $30 and $60m.

Alia Software enables Shopify merchants (with more than 2,700 customers) to capture high‑quality lead data that improves conversion rates. The deal strengthens Dotdigital’s penetration and overall offering within the Shopify ecosystem while enhancing its ability to convert anonymous traffic into known contacts. This, in turn, improves the flow of first‑party data (information gathered directly from a brand’s own digital estate) and zero‑party data (information customers voluntarily provide), supporting richer personalisation and more effective automation within Dotdigital’s CXDP.

Alia was founded in 2022 but is now scaling rapidly, with forward‑looking ARR above $8m as of 31 December 2025 and cash EBITDA of c above $1m  up from c $1m a year earlier. expands its TAM and supports ARPC expansion via improved cross‑sell and upsell opportunities.

Dotdigital has announced the acquisition of Alia Software, an AI‑driven on‑site conversion and list‑growth platform for a consideration of between $30 and $60m.

Alia was founded in 2022 but is now scaling rapidly, with forward‑looking ARR above $8m as of 31 December 2025 and cash EBITDA of c above $1m  up from c $1m a year earlier. expands its TAM and supports ARPC expansion via improved cross‑sell and upsell opportunities.