Business update
In July 2025, PCI Pal announced plans to increase investment in the business to drive
ARR growth of 18–20% per year through FY27 and beyond and to drive profitability at
scale over the medium term. At the company’s capital markets event in November, it outlined in more detail how it plans to achieve this. We provide
an update on progress in H126.
Expand partner ecosystem
With c 80% of new contracts and c 70% of new business typically signed via partners,
growing the ecosystem of channel partners is a key new business driver for PCI Pal.
In H126, 83% of new contracts and 71% of new business by value were signed via partners.
The company retained 100% of its partners during H126 and as we recently wrote, a technology partner has become an integrated strategic reseller, and the company
continues to progress other global strategic partnerships. PCI Pal’s channel partner
base includes CCaaS and UCaaS companies such as Genesys, NICE, Zoom, RingCentral,
Talkdesk, Five9, 8x8 and Amazon Connect, as well as system integrators such as Presidio
and TTEC. The company estimates that more than 70% of the CCaaS market resells PCI
Pal’s solutions. The company noted that it is seeing increased opportunities via integrated
CCaaS and UCaaS partners as their larger mid-market and enterprise customers accelerate
cloud adoption. Traditionally used for inbound contact centre interactions, PCI Pal
also sees scope for its products to be used in mid-market and enterprise back-office
functions that handle payments and secure interactions, for example, for debt collection.
Expand product offering
In July 2025, the company launched a new fraud risk scoring product, the first of
several new product launches expected over the next year. During H126, several companies
started proofs of concept of fraud risk scoring and PCI Pal is close to signing the
first standalone sales of the product. The company is also working with its key partners
to ensure they are ready to roll out the new product.
Prepare for AI adoption in contact centres
The volume of customer interactions dealt with by AI-driven chat and voice bots is
expanding rapidly in contact centres. Currently, most of these engagements are for
routine or transactional interactions and do not feature payments, freeing up human
agents to focus on more complex or higher-value activities. Some customers already
use PCI Pal’s services within voice and chatbot environments (usually where PCI Pal
is integrated into their own conversational AI products), but the volume of payments
processed by them is currently low. Management believes the adoption of bot-driven
payments is likely to be gradual so is monitoring both the opportunities and challenges
that this could present for PCI Pal.
Within the CCaaS space, vendors are adding conversational AI functionality either
through acquisition (eg NICE’s acquisition of Cognigy) or by developing their own
capabilities. To ensure that PCI Pal’s solutions are fully accessible in conversational
AI environments when secure payment capabilities are required, the company has accelerated
its development plans for Model Context Protocol (MCP) support for AI services. MCP
is an open-source standard introduced by Anthropic in 2024 and supported by the main
large language models (LLMs, such as ChatGPT, Claude, Copilot, Gemini). It enables
AI models, including LLMs and agentic AI systems, to connect seamlessly with external
tools and services. This should allow PCI Pal’s secure payment and interaction capabilities
to be more easily discovered and invoked by AI agents, reducing the need for bespoke
integrations.
In Q126, the company secured its largest conversational AI-related secure payment
contract via a partner.
Reduce time to revenue
PCI Pal reports both ARR and CARR, with the difference being contracts that have been
signed but not yet deployed. The company has been working on various methods to shorten
the deployment phase and thereby accelerate time to revenue. This includes standardisation
of products and increasing the level of automation. In the longer term, the company
is keen for partners and customers to be able to access and deploy PCI Pal’s services
autonomously via a self-serve model, particularly for smaller and mid-market customers.
This would have the added benefit of expanding the serviceable market opportunity
and enabling the digital sale and delivery of PCI Pal’s services anywhere in the world.