Company description: Innovative custom electronics
discoverIE designs and manufactures customised electronics for industry, with operations
throughout Europe and increasingly outside Europe. The last 15 years have seen the
integration of a series of acquisitions and a focus on growing the percentage of higher-margin
specialist products, resulting in higher profitability.
Company history
discoverIE was founded in 1986 and was admitted to the official list of the London
Stock Exchange in 1994 as a pure distributor of electronic components. After a change
in management in 2009, through its strategy of specialisation the company has transitioned
to become a designer and manufacturer of customised electronics with operations in
Europe, Asia and North America. The company has made a series of design and manufacturing
acquisitions since 2011 – we provide further detail in Exhibit 10. discoverIE sold
its Custom Supply distribution business in FY22 and is now fully focused on higher-margin
design and manufacturing. The group has c 4,500 employees across 20 countries.
Business model
discoverIE specialises in the design and manufacture of technically demanding, bespoke
electronics for industrial applications and is focused on five target markets comprising
c 80% of group sales – renewables, electrification of transportation, medical, security
and industrial automation & connectivity – all of which are long-term structural growth
markets. The market for niche electronic components, worth c $30bn, is very fragmented
and discoverIE mainly competes against small, privately owned, country-specific manufacturers
in one or two technology areas. The company expects to continue its active role in
consolidating this market.
Decentralised structure
The company operates a decentralised business model. The 30 operating businesses are
grouped into two divisions: Magnetics & Controls and Sensing & Connectivity. Each
business operates independently with its own brand and management team, in alignment
with discoverIE’s shared vision and strategic goals. Within each division, subdivisions
or clusters are structured to bring together like businesses, managed by the largest
business in each cluster to reduce management overhead. All businesses have access
to group functions such as legal, finance, M&A, IT communications and sustainability
to support their growth.
Industrial focus leads to longer product cycles, robust margins
discoverIE’s components tend to be a small but essential part of the systems they
are designed into and as such, tend not to commoditise, supporting robust margins
with a gross margin of c 43% in H126. discoverIE’s engineers work with customers throughout
their product development process, from design concept to volume manufacturing. A
customer will typically take six to 24 months to move a product from design to volume
production, at which point the company should earn revenues for the life of the product,
typically five to seven years.
We highlight that discoverIE is focused on industrial original equipment manufacturers
(OEMs) and does not serve the consumer electronics market (which tends to be highly
commoditised with short lifetime products and often highly cyclical sales) or the
semiconductor equipment market (which is highly cyclical). It also does not have high
customer concentration: in H126, its top 10 customers generated 22% of revenue.
Manufacturing footprint optimised for cost and flexibility
discoverIE’s custom electronic products are either designed uniquely or modified from
an existing product. The large majority of products are manufactured at 41 sites across
20 countries, with the remainder manufactured by third-party contractors. This enables
the company to support customers operating internationally and provides flexibility
if a customer wishes to relocate production. Close to three-quarters of products are
manufactured locally to the customer. Due to smaller batch sizes, production is either
manual or semi-automated, which provides flexibility and results in a capital-light
model. discoverIE spends less than 2% of revenue per year on its manufacturing facilities
to support organic growth and another 2% on R&D (all expensed). The majority of products
are manufactured in-house from raw materials and base components, with a low proportion
of bought-in components. Energy costs represent less than 1% of group revenue, as
operations are mainly manual or semi-automated.
Limited direct impact from US tariffs
We have previously written about discoverIE’s exposure to US import tariffs. The company expects to pass on incremental tariff costs but is also seeking to mitigate
them by using local manufacturing where appropriate. So far, discoverIE’s customers
have been mapping out their supply chains and are still in the process of deciding
whether to shift the manufacturing location of products to reduce the impact of tariffs.
To date, the company has been able to pass through tariff-related costs.
Diverse range of custom electronic products
Mainly through acquisition, discoverIE has built up its design and manufacturing capability
in four areas of technology: sensors, magnetics, controls and connectivity. discoverIE
reports through two divisions: Magnetics & Controls (M&C) and Sensing & Connectivity
(S&C). Exhibits 1 and 2 show the companies and brands reported within each division.
M&C designs, manufactures and supplies magnetic and power components, and embedded
computing and interface controls for industrial applications. M&C comprises the magnetics
cluster, the embedded computing cluster and two other businesses. M&C operates across
17 countries with 22 manufacturing sites (main facilities in China, India, Mexico,
Poland, Sri Lanka, Thailand, the UK and the US).
S&C designs, manufactures and supplies sensing and connectivity components for industrial
applications. S&C comprises one sensing cluster, three connectivity clusters and four
further businesses. S&C operates across nine countries with 19 manufacturing sites
(main facilities in Germany, Hungary, Slovakia, the UK and the US).
Exhibits 3 and 4 show the progression of revenue in each division and the timing of
acquisitions.