Bull, Bear & Beyond – Waymap: executive interview

In this interview, Tom Pey (chairman and founder) and Celso Zuccollo (CEO) of Waymap, a privately held company, discuss their revolutionary indoor navigation platform. Originally developed with a $1m Google.org grant to assist visually impaired users, Waymap has evolved into a comprehensive platform operating across more than 11 cities and serving over 140 venues, including Washington Metro (over 100 stations and 11,000 bus stops), LA Metro and Lord’s Cricket Ground. Waymap’s proprietary Smart Step algorithm uses the four sensors built into smartphones to achieve one-meter accuracy and 10-degree heading accuracy without requiring external infrastructure or signals. The technology works seamlessly indoors, outdoors and deep underground.

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About Bull, Bear & Beyond: Each episode features candid conversations with senior executives and from our own team of experts from across industries, exploring strategy, innovation, and the opportunities shaping their markets and 60-second pieces are a compressed summary of content designed to convey our message in a single, easily shareable hit.