Loop Energy PO guidance upgraded as company reports record revenue

The latest results of Canada-listed Loop Energy suggest there is increasing appetite for hydrogen fuel cell vehicles in the global transport mix, and that the company could potentially be a major mover in the electric vehicle sector.

The company’s Q222 results, reported on 4 August, included upgraded purchase order (PO) guidance – from 60 units to 100 units in FY22, and from 180 units to 500 units in FY23. 

This comes after the PO book reached 52 units in H122, up from 13 units in H121. 

As reported at the start of July 2022, electric truck maker TEVVA has advanced to the full production phase, with a multi-year supply agreement with Loop signed off, worth more than c $12m. Loop Energy has also confirmed that its higher-energy 120kW fuel cell launch is slated for 19 September 2022.

Meanwhile, reported revenue pushed ahead to $1.2m for H122, up from c $1.1m in H121. As the company’s expansion continues, net losses increased to c $9.9m in Q222, up from c $6.2m in Q221. Net cash was c $43m at end H122, versus c $56m at end Q122, leaving it well funded to meet its FY22 objectives.

If Loop Energy is a stock you have not researched before, here are seven things every investor should know about the hydrogen fuel cell sector and Edison client Loop Energy.

#1 Hybrid fuel cells will power sustainable trucks and lorries of the future

Fleet vehicles need long ranges. They need lots of pulling power. And they need to re-fuel quickly. Electric batteries can only go so far with these capabilities but systems combined with hydrogen fuel cells are more flexible and functional. They can go longer and work harder between refuelling.

This is why Loop is mid-to-heavy fleets. The company’s eFlow™ technology works particularly well here, delivering power in a very uniform manner. 

#2 Being the next mover is sometimes better than being first mover

Advantages come in many shapes and sizes. Learning from where others have succeeded and failed, Loop’s strategy does not rely on a massive public hydrogen infrastructure. By focusing on return-to-base fleets, Loop’s growth does not need a network of filling stations. The vehicles get refuelled back at ‘home’.

#3 Cost of ownership is at the heart of decision-making

Despite general willingness to become more sustainable, hard economics still win the day. So total cost of ownership (TCO) is the key driving force for hydrogen fuel cell adoption.

Loop says it is leaving no stone unturned to deliver the best possible TCO. For instance, it claims its solutions are now easier to install – in days not weeks. And the high-quality components used in production should then pay back over time, via the uptime, efficiency, power output and longevity that the stacks deliver.

The company has also told investors that its primary research is complete and all efforts are now focused on further TCO reductions.

#4 More power, less cost

One inherent challenge of fuel cells is that they tend to not produce power uniformly. To produce cells that reduce TCO for customers, this challenge needs to be overcome.

This is what Loop says it has done. Its patented eFlow tech manipulates the flow of air and hydrogen within the cell stack, increasing the velocity of the gas and ensuring the power moves more consistently.

#5 Understanding buyer psychology

Loop’s commercial team has defined its objectives around the customer adoption cycle, which is based around a 1:10:100 model. The idea is that every customer will start with a single unit for technical evaluation, before making a small order of c 10 units to build a test fleet ahead of ramping up to full commercial levels.

This breakdown of the sales process into a customer adoption cycle, Loop feels, makes it more likely that the business will deliver its numbers.

#6 Momentum appears to be growing

Loop delivered its 2021 targets, including onboarding 10 new customers. It has declared that 2022 is the year its scaling begins and announced that new customers are proactively approaching the business to help improve the performance of their fleets.

Significant economies of scale can be created from the demand from commercial transport, as a large number of OEMs are ready for electrified platforms. This should mean there is access to a customer base with low technical barriers to entry. 

Plus, as demand ramps, unit costs will fall, creating more demand. As demand increases, Loop hopes to sell its increased production capacity of 400 units by the end of 2022 and 1,000 units by the end 2023.

#7 Savvy global expansion to grow demand

Local support for customers in key geographical markets can have two benefits. Not only should customer experience improve but a local presence can also increase exposure to new potential customers. 

Reacting to a strong market pull from Asia and Europe, Loop is investing in a new China facility for manufacturing, service and support. The team now plans a physical presence in Europe too, beginning with a focus on integration support, fleet maintenance and service. 

And, given you’re still reading, here’s a final bonus insight:

#8 There’ll be more to Loop than the fleet market

While the business is using the lowest hanging fruit to prove the potential of its technologies, hydrogen is moving beyond transport into stationary power. Estimates put the combined market at $50bn by 20301.

This is why Loop is already working on products using its eFlow™ technology outside of transport. The strategy is to gain leadership with return-to-base fleets, then applying its success in this market to mount a very credible assault on many more hydrogen fuel cell markets.

Thank you for reading this piece. For more information about Loop, please visit the investor relations pages on its website. Or contact Edison: loop@edisongroup.com

1 https://www.fch.europa.eu/news/hydrogen-roadmap-europe-sustainable-pathway-european-energy-transition#:~:text=Hydrogen%20is%20an%20essential%20element,for%20the%20European%20Energy%20Transition%E2%80%9C

2 Loop Energy IPO data 2021

Want to receive content on Loop Energy? Complete the form below.


Edison offers investor relations, consulting and research publication services to paying clients. In accordance with Section 17(b) of the US Securities Act of 1933, please note the following important disclosures relating to Edison and its client relationship with Loop Energy Inc. (the “Company”).

Edison is engaged by the Company on a paid basis for investor relations services and this communication relates to those services. In connection with its investor relations engagement by the Company, Edison’s standard fees are $20,000 per month. Additional compensation may have accrued since the publication of this notice.

In addition, Edison is engaged by the Company to separately provide investment research coverage of its stock. In connection with its investment research coverage, Edison’s standard fees are £60,000 pa. Additional compensation may have accrued since the publication of this notice. No compensation relating to Edison’s investment research coverage is in any way contingent upon any positive opinions or conclusions in its research reports.

Edison’s investor relations services are independent of its research services, although Edison’s investor relations activities may utilize published Edison research as a source, among others, in connection with its activities. Edison’s investor relations and investment research personnel regularly, but separately, interact with the Company. All source materials relating to any investor relations materials of Edison should be considered to be directly attributable to information provided to Edison by the Company or the third-party sources noted in the communication. While third-party information used in the publication of Edison’s communications is typically compiled from publicly available sources that are believed to be accurate, complete and reliable, Edison does not guarantee the accuracy or completeness of information contained therein, and typically does not independently verify such information.


This communication may include forward-looking statements that are subject to risks and uncertainties. Factors that could cause a company’s actual results and financial condition to differ from expectations include, without limitation: political uncertainty, changes in general economic conditions that adversely affect the level of demand for the company’s products or services, changes in international and domestic financial markets and in the competitive environment, and other factors relating to the foregoing. All forward-looking statements relating to this communication are qualified in their entirety by this cautionary statement.

Edison is neither a FINRA-registered broker-dealer nor an SEC-registered investment adviser and does not provide any investment advisory or banking services. Edison’s investment research reports are bona fide publications of general and regular circulation offering impersonal investment-related advice, not tailored to a specific investment portfolio or the needs of current and/or prospective subscribers. Edison does not offer or provide personal advice and its research provided is for informational purposes only. No mention of a particular security in any Edison communication constitutes a solicitation or recommendation to buy, sell or hold that or any security, or that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person.

Edison has a restrictive policy relating to personal dealing and conflicts of interest. Edison does not conduct any investment business and, accordingly, does not itself hold any positions in the securities mentioned in this report. However, the respective directors, officers, employees and contractors of Edison may have a position in any or related securities mentioned in this report, subject to Edison’s policies on personal dealing and conflicts of interest.