Tradedoubler – executive interview

In this interview, Matthias Stadelmeyer, CEO of Tradedoubler, discusses industry dynamics, including how AI is bringing about a new wave of rapid transformation to the industry and how Tradedoubler is leveraging it. He discusses the relationship between affiliate networks, affiliates and advertisers, noting that affiliates often work across multiple networks, while brands prefer single-network partnerships for simplicity and scale. He emphasises AI as a transformative force for Tradedoubler, driving internal efficiencies, predictive analytics and new traffic sources. The company is launching AI-based platform features in early 2026 and sees opportunities to move higher up the customer funnel as journeys shorten. Matthias underscores Tradedoubler’s resilience to disruptions like AI, GDPR and cookie deprecation, thanks to its strong network, technology and expertise.

Tradedoubler (Nasdaq Stockholm: TRAD) is a pioneer in performance-based digital marketing, operating in more than 90 countries with over 3,000 brands.