The MISSION Group – executive interview

Published on 23 September 2020

In this interview, The MISSION Group CEO James Clifton shares what he thinks the coronavirus pandemic has revealed about the group and its clients, as well as the moves the management team has made to protect the business. He also gives more detail on recent initiatives, such as the MISSION Made digital studio resource and what the Innovationbubble acquisition adds. James then looks at whether the industry will be fundamentally changed by these last few months’ experience.

The MISSION Group is a collective of creative integrated and specialist agencies, employing 1,150 people in the UK, Europe, Asia and the US.

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