Pimberly – executive interview

In this interview, we speak with Martin Balaam, CEO and founder of Pimberly, the privately held, UK-based software as a service provider of product information management and digital asset management (DAM) solutions. Pimberly helps brands consolidate and automate complex product data workflows, becoming a deeply embedded ‘single source of truth’ across ERP, product lifestyle management and e commerce channels – driving high stickiness and low churn.

Balaam outlines the company’s expansion into the US, now representing 25% of its customer base, and discusses how Pimberly is extending its DAM capabilities to replace standalone tools typically used by digital teams. He also highlights the role of AI in automating product enrichment and preparing data for LLM driven, agent-based purchasing – an increasingly important shift, particularly in B2B. Financially, Pimberly continues to deliver strong annual recurring revenue growth, supported by targeted sector focus and expansion within existing customers. Balaam sees future opportunities for raising growth capital on public markets once conditions align.