MotorK – executive interview

Published on 3 October 2022

MotorK is a European SaaS provider operating in the automotive retail industry, selling mainly in the EU5 but with a global presence. Its cloud-based platform, SparK, offers OEMs and dealers a suite of digital tools to support the vehicle lifecycle end to end.

In this video, Edison’s director of technology research, Katherine Thompson, interviews MotorK’s executive chairman, Amir Rosentuler, and CEO and co-founder, Marco Marlia. They discuss the evolution of the SparK platform, trends in the automotive retail market, the culture of the company, its growth strategy and expectations for this year and in the longer term.

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