In this video, Mirriad Advertising‘s CEO, Stephan Beringer, discusses key features of the first half of the year’s trading and progress that has been made on key milestones. He talks through the timing slippage on Tencent and the larger opportunity now opening up in China. Stephan then broadens the conversation to address the prospects for the group’s advertising solution globally.
Mirriad generates new revenue for content producers and distributors by creating new advertising inventory in content. Its patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Its market-first solution seamlessly integrates with existing subscription and advertising models and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad operates in the US, Europe and China.