Pascal Chevalier, co-founder and president of Reworld Media, discusses the media brands that the group owns and how it is developing them from their magazine origins into digital assets. He also outlines the media performance business, TradeDoubler, which is consolidated in Reworld’s financial figures and explains how it can work alongside the media brands to offer an integrated solution. He then goes on to discuss the opportunities that the group is pursuing outside of its home market of France and Reworld’s latest acquisition, the sports media brand Sporever.
Reworld Media is a digital media group that combines well-recognised media brands (with on- and offline presence) such as Automoto, Be, Gourmand and Le Journal de la Maison, with ad tech digital performance marketing through TradeDoubler. Its brands fall predominantly into the women’s interests, lifestyle and entertainment segments. Its media brands generate 15m visits and 150m page views per month with a strong presence in France and a growing presence in South East Asia.